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Biz360
Customer Intelligence Software for Business Leaders
About Biz360
Biz360 Inc. operated as a provider of social media monitoring and market intelligence solutions, catering primarily to business decision-makers within Global 2000 companies. The firm specialized in aggregating and analyzing vast amounts of traditional and social media data concerning an organization, its brands, competitors, and products. This process provided clients with a comprehensive, 360-degree view of their marketplace, delivering real-time insights to shape market perception, address competitive threats, and assess trends and issues.
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The company's services were designed to improve the return on marketing investments by offering a world-class "listening post," self-service analytics, and an integrated application for taking action on insights derived from various customer interaction channels. Biz360 had raised nearly $50 million in venture capital from backers including Foundation Capital, Granite Ventures, and Scale Venture Partners.
In April 2010, Biz360 was acquired by Attensity Group, a firm focused on business user applications for unstructured data. The acquisition was a strategic move to dominate the expanding Social Customer Relationship Management (Social CRM) market. Following the transaction, the Biz360 team, including its president and CEO, Brad Brodigan, was integrated into Attensity, with Brodigan becoming a senior vice president and general manager. The combined entity aimed to offer sophisticated and user-friendly analysis, delivery, and response capabilities for businesses to listen, analyze, and act on market information. Keywords: media intelligence, market intelligence, social media monitoring, market perception, competitive threats, marketing investment ROI, Social CRM, unstructured data analysis, customer insights, brand analysis, competitor analysis, real-time insights, business decision support, corporate insights, online conversation analysis
At a glance
- Founded
- 2000
- Headquarters
- Redwood City, United States
- Sector
- Marketing
Latest news
Press, funding announcements and product moves mentioning Biz360.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Adobe Ventures
Foundation Capital
Granite Ventures
Series B and later1 investor entered at this stage
Scale Venture Partners
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Biz360 on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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