Bitium

About Bitium

Bitium was a cloud-based identity and access management (IAM) provider founded in 2012 by CEO Scott Kriz and CTO Erik Gustavson. The company was established to address the growing complexity for businesses managing numerous cloud-based applications. Headquartered in Santa Monica, California, Bitium emerged from the Amplify.LA accelerator and secured backing from venture capital firms like Polaris Partners, raising a total of $14.9 million over five funding rounds.

The company's core offering was a platform that provided single sign-on (SSO), credential management, user provisioning, and analytics for small, medium, and enterprise-level businesses. Bitium's platform allowed employees to access all their work-related cloud applications, such as Google G Suite, Office 365, and various SaaS solutions, with a single set of credentials. This centralized system aimed to enhance security and operational efficiency for IT departments. Key features included federated identity using standards like SAML, directory integration with services like Active Directory and LDAP, multi-factor authentication (MFA), and detailed reporting on application usage and security events. The business model was subscription-based, with tiered pricing plans for different business sizes, typically ranging from $3 to $8 per user per month.

On September 26, 2017, Google Cloud announced its acquisition of Bitium to enhance its enterprise cloud services and identity management capabilities. Following the acquisition, Bitium's technology was integrated into Google's Cloud Identity solution. The company began winding down services for customers outside of the US, Canada, and Mexico in late 2018 and was fully merged into Google Cloud, ceasing to exist as a separate entity in 2019.