COMPANY PROFILE

Bitauto Holdings

Bitauto Holdings provides information services and an e-commerce platform for automobile users, manufacturers, and dealers

Dongcheng District, ChinaFounded 2000Fintech

Valuation $454M Market cap · 2010

Revenue $1.53B Latest reported FY

EBITDA $140M Latest reported FY

About Bitauto Holdings

In 2000, as China’s auto industry was just beginning to accelerate, William Li (Li Bin) founded Bitauto Holdings, a platform designed to bring car information to the country's internet users. The company started by providing internet content and marketing services, offering consumers data on car pricing, specifications, and reviews. This created a crucial online hub for a rapidly growing market of car buyers. A decade later, in November 2010, Bitauto reached a major milestone, listing on the New York Stock Exchange under the ticker BITA. The IPO raised $127 million and signaled the company's leading position in China's online automotive landscape. Following its public offering, Bitauto continued to expand, securing strategic investments from major players like JD.com and Tencent, which further solidified its market presence. The company's journey took a significant turn in 2020. An investor group led by Tencent Holdings and Hammer Capital took Bitauto private in an all-cash transaction valued at approximately $1.1 billion. This move, completed in November 2020, marked the end of Bitauto's time as a publicly traded entity on the NYSE and integrated it more deeply into the ecosystem of its powerful backers.

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At a glance

Status: Listed
Founded: 2000
Headquarters: Dongcheng District, China
Listing: IPO 2010
Employees: 767
Open positions: None listed
Dealroom signal: 69.5/100
Industry: Fintech
Sector: Fintech, Information Technology, Classifieds, Advertising, Search Engine, Platform, Car, Financial Service
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 17 companies, latest Jan 2019
Capital deployed: $1.6B
Preferred round: SERIES A
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
POST IPO EQUITY✓Other financing	Apr 2017	$0	—	Undisclosed	—
POST IPO EQUITY✓Other financing	Aug 2016	$550M	—	Tencent · JD.com · Baidu	—

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth	EBITDA	Margin	Profit	Margin	R&D
2026	$1.5B	0%	$140M	9.2%	−$67M	-4.4%	$86M
2025	$1.5B	0%	$140M	9.2%	−$67M	-4.4%	$86M
2024	$1.5B	0%	$140M	9.2%	−$67M	-4.4%	$86M
2023	$1.5B	0%	$140M	9.2%			$86M
2022	$1.5B	+6.9%	$140M	9.2%
2021	$1.4B	+22.8%	$135M	9.5%
2020	$1.2B	—	−$317M	-27.3%

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Growth signals

Bitauto Holdings website traffic

Latest recorded traffic for Bitauto Holdings is 1.2M monthly website visits, down 36.8% over the last three months. Bitauto Holdings's team declined 0.1% over the past year.

Latest monthly visits1.2M 3-month web change-36.8% 1-year team growth-0.1%

Monthly website visitsOct 2014–Jul 2026

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Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
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SESeedAsiaSeedAsia is a platform offering global qualified investors the opportunity to invest into Chinese & Southeast Asian tech startups	Huangpu, China	Closed
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RPRap PlugOnline platform that provides innovative products, solutions and resources to members of the Hip Hop industry/community	Atlanta, United States	Operational
HAhackajobHelping tech talent and great jobs find each other	London, United Kingdom	Operational
LOLotLinxThe first automotive retailing platform that Deeplinks millions of car buyers from over 200 auto sites directly to the vehicle detail pages of dealers' websites	San Francisco, United States	Operational
ZOZoomoIndian used car-search platform	Bengaluru, India	Closed
MGMitula GroupOperating classifieds vertical search and portals sites	Pozuelo de Alarcón, Spain	Acquired