Bigo Technology

The firm's business revolves around a portfolio of video-based social platforms, powered by its proprietary Artificial Intelligence and Real-Time Communications (RTC) technology. Its core offerings include Bigo Live, a live-streaming platform, and Likee, a short-form video creation application. These platforms cater to a global user base, enabling individuals to broadcast their talents, share moments, and connect with a worldwide audience. Bigo Technology operates on a business model that monetizes user engagement through several channels. The primary revenue stream is in-app purchases, where users buy virtual gifts to send to content creators. Additional revenue is generated through advertising, subscriptions for exclusive content, and social commerce, which integrates e-commerce directly into live streams.

The company's flagship product, Bigo Live, launched in March 2016 and quickly gained traction, particularly in Southeast Asia. It functions as a global stage where users can broadcast content, interact with viewers in real-time, and earn income. The platform incorporates features like virtual gifting, multiplayer rooms, and AI-powered 3D avatars to enhance user interaction. Likee, launched in July 2017, targets a younger demographic, providing a suite of special effects and editing tools for creating and sharing short videos. Both applications leverage Bigo's underlying technology, which includes advanced algorithms for content recommendation, computer vision for moderation, and video codecs that ensure low-latency streaming across various network conditions. This technological foundation allows the company to deliver a personalized and interactive experience to its hundreds of millions of monthly active users across more than 150 countries.