Bidmind by Fiksu

About Bidmind by Fiksu

Fiksu operates as a data-driven mobile marketing technology firm, providing advertisers, brands, and agencies with tools to connect with specific audiences. The company originated in 2008 as 'Fluent Mobile,' a news-aggregating mobile app founded by Micah Adler. Adler, who holds a Ph.D. in theoretical computer science, pivoted the company in 2011 after developing algorithmic tools to reduce the high costs of mobile app user acquisition. This strategic shift transformed Fiksu into a mobile marketing technology provider, a move that propelled it to achieve over $100 million in annual revenue by 2014. The firm was acquired by Noosphere Ventures in June 2016, and its demand-side platform (DSP) assets were subsequently purchased by RTB House in 2017.

The company's business model centers on its programmatic mobile demand-side platform, which utilizes proprietary data and intelligent technology for media buying, campaign optimization, and performance tracking. Fiksu generates revenue by enabling app marketers to execute highly targeted advertising campaigns designed to acquire and retain loyal users. Its client base includes major brands such as Coca-Cola, Disney, and eBay. The platform targets users across a variety of channels, including social networks, real-time bidding exchanges, and the mobile web. This approach allows marketers to optimize their ad spend by focusing on users who are most likely to engage with their apps, thereby increasing return on investment.

In July 2020, Fiksu launched BidMind, a self-serve advertising platform specifically designed for Connected TV (CTV). BidMind is presented as the technological evolution of Fiksu's core algorithms, adapted for the burgeoning CTV environment. The platform offers marketers a brand-safe experience with transparent reporting and analytics to track campaign performance. Key features include multichannel amplification, precise audience targeting, and robust fraud protection through partnerships. BidMind allows advertisers to manage their campaigns directly, providing control over ad placements and access to premium inventory through strategic alliances.