Bezi

About Bezi

Bezi operates as a collaborative, web-based platform for 3D design and development, targeting designers and developers creating interactive experiences, games, and applications for a multi-platform environment that includes desktop, mobile, and VR/AR headsets. The company was founded in 2021 by Julian Park (CEO), Cecilia Uhr, and Denys Bastov, who all previously worked at Oculus. Their shared experience and frustrations with the existing toolset for 3D collaboration at Oculus highlighted a market gap, leading them to establish Bezi. The founding team combines deep engineering experience in AR/VR from Park and Bastov with Uhr's perspective as a designer in the sector.

The company's core offering is a no-code, browser-based design tool that facilitates 3D whiteboarding, prototyping, and collaboration, drawing interface inspiration from familiar 2D tools like Figma to lower the learning curve. This enables users to build and share interactive 3D prototypes and animations with a simple link, without needing to write code or learn a complex game engine. A key feature is the integration of AI for asset generation, allowing designers to create 3D models from text prompts, which accelerates the ideation process. For developers, Bezi offers Sidekick, an AI assistant for the Unity game engine. Sidekick indexes entire Unity projects—including scripts, scene objects, and components—to help automate coding, debug complex issues that IDEs might miss, and generate project-specific code.

Bezi's business model is centered on a subscription-based service with multiple tiers to cater to different user needs, from individuals to enterprises. This is supplemented by a credit-based system for monetizing advanced, resource-intensive actions like AI-powered asset generation. The company has demonstrated significant traction, securing a combined $13 million in Seed and Series A funding by November 2023. The Series A round was led by Benchmark, with participation from investors like Uncork Capital and Designer Fund.