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COMPANY PROFILE

Better Collective

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Digital media group providing sports content, betting insights, and affiliate marketing services for online gambling platforms

Copenhagen, DenmarkFounded 2004Consumer Services
Valuation $1.18B Market cap · Aug/2026
Revenue $402M Latest reported FY
EBITDA $128M Latest reported FY

At a glance

Status
Listed
Founded
2004
Headquarters
Copenhagen, Denmark
Listing
IPO 2018
Sector
Consumer Services
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇩🇰 Denmark · Copenhagen HQ
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Investments and acquisitions

Disclosed deals where Better Collective was the backer or acquirer, 2011–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

19 deals across Better Collective's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Better Collective's portfolio, mapped.

        Stage
        Period
        19 of 19 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Better Collective on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.