Besoon100

About Besoon100

Hebei Baishun Automobile Technology Service Co., Ltd., operating under the brand name "Baishun Yanche" (Besoon Car Maintenance), is a national chain specializing in automotive maintenance services in China. The company was originally founded in 1998, with the legal entity Hebei Baishun Automobile Technology Service Co., Ltd. being established on January 20, 2014. Its founder, Guo Shuxin, entered the automotive industry in 1998 and began developing an industrialized rapid maintenance service system in 2008 before launching the chain operation in 2014.

The firm's business model centers on providing standardized and convenient car maintenance through a franchise network of over 200 stores nationwide. It aims to replace the traditional, often fragmented and non-standardized, auto repair shop model with a system characterized by global product integration, standardized service processes, and a modern service image, managed through information technology and internet applications. The company primarily serves owners of passenger cars and some light commercial vehicles. Revenue is generated from services rendered and the retail of automotive products at its various locations. Baishun Yanche has established strategic partnerships with well-known brands such as TotalEnergies, Fuchs, Shell, 3M, and Mahle.

Core services include rapid oil changes, filter replacements, and other routine maintenance tasks. The company also offers more in-depth services like cleaning carbon deposits from engine systems, full vehicle fluid changes, and spark plug replacements. Additionally, it retails do-it-yourself products such as fuel system cleaners. A key milestone for the company was a strategic cooperation agreement with TotalEnergies in March 2025, aiming to integrate TotalEnergies' lubrication technology with Baishun Yanche's service system to develop customized products, upgrade digital store management, and jointly open car care stores. The company has secured several rounds of funding, including a Series B round of 65 million RMB in August 2019.