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BenefitMall

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Headquartered in Dallas, Texas, BenefitMall is the fastest growing provider of integrated payroll and employee benefit products and

Dallas, United StatesFounded 1979Fintech
Valuation $100–250M Last recorded · 2000
Headcount 500–1k Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for BenefitMall and the history behind them.

About BenefitMall

BenefitMall is a national provider specializing in employee benefits and employer services. The company operates in the insurance market, offering a comprehensive platform for brokers to manage and quote multiple lines of coverage from various carriers. BenefitMall serves licensed insurance agents, providing tools such as Agency Workspace for secure business management, Broker Compliance Alerts for industry updates, and a Webinar Library for ongoing education. The company partners with over 200 carriers to offer a wide range of benefit products, including non-medical voluntary benefits and solutions tailored for both small and large groups. BenefitMall's business model revolves around facilitating the insurance brokerage process, making money through commissions and service fees from their extensive carrier network.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
1979
Headquarters
Dallas, United States
Employees
715
Open positions
None listed
Dealroom signal
63.4/100
Industry
Fintech, Enterprise Software
Sub-industry
Financial Management Solutions
Sector
Fintech, Payroll
Business model
SaaS
Client focus
b2b
Investment activity
2 companies, latest Aug 2022
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Sep 2022 $0 — CRC Group ↗
ACQUISITION✓Exit Nov 2017 $0 — The Carlyle Group —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

BenefitMall website traffic

Latest recorded traffic for BenefitMall is 790 monthly website visits, down 99.1% over the last three months. BenefitMall's team declined 32% over the past year.

Latest monthly visits790 3-month web change-99.1% 1-year team growth-32%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later3 investors entered at this stage

  • TCV
  • HarbourVest Partners
  • Austin Ventures

Other known investors5 additional known investors

Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States99.5%
🇮🇳 India0.2%
🇧🇴 Bolivia0.2%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about BenefitMall on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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