B
Ben
The all-in-one platform for any company to personalize benefits and rewards by marrying a modern software (SaaS) platform with per-employee Mastercards and financial infrastructure
About Ben
Ben is a forward-thinking startup revolutionizing the employee benefits landscape. The company offers a comprehensive platform designed to simplify and enhance the management of employee benefits for businesses of all sizes. Ben primarily serves HR departments, benefits providers, and employees, providing them with a seamless and flexible solution to manage and access a wide range of benefits.
Operating in the employee benefits market, Ben addresses a critical need for a streamlined, automated, and user-friendly benefits management system. The platform allows companies to offer a variety of benefits through the Ben Card, which employees can use to access health, life, dental, and income protection benefits at preferred rates. This flexibility ensures that businesses can tailor their benefits offerings to meet the diverse needs of their workforce.
Ben's business model is centered around a SaaS (Software as a Service) platform, which means companies pay a subscription fee to use the service. This model provides a steady revenue stream for Ben while offering clients a cost-effective way to manage their benefits programs. Additionally, Ben generates income through its broker network, securing the best rates for insurance benefits and passing on the savings to its clients.
The platform's key features include automation of benefits administration, self-serve benefits enrollment for employees, and integration with existing HR tools. This automation reduces the time and effort required to manage benefits, allowing HR teams to focus on more strategic tasks. Employees benefit from a user-friendly interface that puts them in control of their benefits choices, leading to higher engagement and satisfaction.
In summary, Ben is transforming the way companies manage employee benefits by providing a flexible, automated, and comprehensive platform. It serves HR departments, benefits providers, and employees, operating in the employee benefits market with a SaaS business model. Ben makes money through subscription fees and its broker network, offering significant cost savings and improved benefits management for its clients.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 427
- Open positions
- 6
- Dealroom signal
- 87.0/100
- Industry
- Fintech, Enterprise Software
- Sub-industry
- Payments
- Sector
- Fintech, Human Resources, Employee Benefits, uk is8 financial services
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Dec 2025 | $28M | $110M | Seedcamp · Cherry Ventures · QuantumLight · Mercia Ventures | ↗ |
| SERIES A✓Equity / VC | Aug 2022 | $17M | $69M | DN Capital · Cherry Ventures · Job van der Voort · Ross Seychell | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Ben is 110K monthly website visits, down 15.4% over the last three months. Ben's team grew 9.5% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed7 investors entered at this stage
Seedcamp
Paul Forster
Cherry Ventures
Taavet Hinrikus- PRPhilip Reynolds
Matt Robinson
Carlos Gonzalez- Cadenas
Series A8 investors entered at this stage
Atomico
DN Capital
Job van der Voort
Ross Seychell
Phil Chambers
Neil Ryland
Mercia Ventures
QuantumLight
Other known investors3 additional known investors
HEC Paris
HEC Paris Incubator
Mercia Asset Management
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Ben on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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