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Ben

Fintech · London, United Kingdom · Founded 2019

The all-in-one platform for any company to personalize benefits and rewards by marrying a modern software (SaaS) platform with per-employee Mastercards and financial infrastructure MoreLess

Ben is a forward-thinking startup revolutionizing the employee benefits landscape. The company offers a comprehensive platform designed to simplify and enhance the management of employee benefits for businesses of all sizes. Ben primarily serves HR departments, benefits providers, and employees, providing them with a seamless and flexible solution to manage and access a wide range of benefits.

Operating in the employee benefits market, Ben addresses a critical need for a streamlined, automated, and user-friendly benefits management system. The platform allows companies to offer a variety of benefits through the Ben Card, which employees can use to access health, life, dental, and income protection benefits at preferred rates. This flexibility ensures that businesses can tailor their benefits offerings to meet the diverse needs of their workforce.

Ben's business model is centered around a SaaS (Software as a Service) platform, which means companies pay a subscription fee to use the service. This model provides a steady revenue stream for Ben while offering clients a cost-effective way to manage their benefits programs. Additionally, Ben generates income through its broker network, securing the best rates for insurance benefits and passing on the savings to its clients.

The platform's key features include automation of benefits administration, self-serve benefits enrollment for employees, and integration with existing HR tools. This automation reduces the time and effort required to manage benefits, allowing HR teams to focus on more strategic tasks. Employees benefit from a user-friendly interface that puts them in control of their benefits choices, leading to higher engagement and satisfaction.

In summary, Ben is transforming the way companies manage employee benefits by providing a flexible, automated, and comprehensive platform. It serves HR departments, benefits providers, and employees, operating in the employee benefits market with a SaaS business model. Ben makes money through subscription fees and its broker network, offering significant cost savings and improved benefits management for its clients.

Keywords: employee benefits, SaaS, automation, HR, Ben Card, insurance, self-serve, broker network, cost savings, engagement.

Valuation $100–500M
Revenue $1–10M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ben and the history behind them.

Company overview

Ben company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
London, United Kingdom
Employees
427
Open positions
6
Dealroom signal
87.0
client focusb2bsub industryPaymentssectorHuman Resourcesbusiness modelSaaSindustryFintechsectorEmployee Benefitssectoruk is8 financial servicesindustryEnterprise Software

Valuation & funding

Ben funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Dec 2025 $28M $110M Seedcamp · Cherry Ventures · QuantumLight · Mercia Ventures
SERIES AEquity / VC Aug 2022 $17M $69M DN Capital · Cherry Ventures · Job van der Voort · Ross Seychell
SUPPORT PROGRAMOther financing Jan 2021 $0 HEC Paris Incubator · HEC Paris
SEEDEquity / VC Jan 2021 $2.2M $8.8M Seedcamp · Paul Forster · Cherry Ventures · Taavet Hinrikus
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $3.5M 0% 427
2025 $3.5M 0% 390
2024 $3.5M 0% 371
2023 $3.5M 0% 215
2022 $3.5M +133.3% 102
2021 $1.5M 24
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Ben website traffic

Latest recorded traffic for Ben is 110K monthly website visits, down 15.4% over the last three months. Ben's team grew 9.5% over the past year.

Latest monthly visits110K 3-month web change-15.4% 1-year team growth+9.5%
Monthly website visits69 observations · Oct 2020–Jul 2026
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Comparisons

Ben compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

18 investors on Ben's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 7 investors entered at this stage
Seedcamp
Paul Forster
Cherry Ventures
Taavet Hinrikus
Philip Reynolds
Matt Robinson
Carlos Gonzalez- Cadenas
Series A 8 investors entered at this stage
Atomico
DN Capital
Job van der Voort
Ross Seychell
Phil Chambers
Neil Ryland
Mercia Ventures
QuantumLight
Other known 3 additional known investors
HEC Paris
HEC Paris Incubator
Mercia Asset Management

Global footprint

Where Ben has talent and traffic

Workforce by country
12 countries with
team presence
🇬🇧 United Kingdom83.3%
🇩🇪 Germany5.2%
🇪🇸 Spain2.1%
🇳🇬 Nigeria1%
🇵🇰 Pakistan1%
Top 5 of 12 shown

In the news

Latest news about Ben

Recent press, funding announcements, and product moves mentioning Ben — open to read from the original sources.

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Market sentiment

What the market is saying about Ben

An AI-synthesized read of the highest-engagement posts about Ben on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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