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Cushon

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Formerly Smarterly, fintech company that provides investment, pension, financial wellbeing and workplace savings

London, United KingdomFounded 2014Fintech
Valuation $100–250M Last recorded · 2023
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cushon and the history behind them.

About Cushon

Cushon operates in the financial services sector, focusing on workplace savings and investment solutions. The company serves employers and employees, providing a platform that simplifies the process of saving and investing for retirement. Cushon's offerings include CushonMe, a free service that automatically reviews investments 24/7, and CushonMix, a range of ready-made, optimized investment portfolios. The business model is based on providing high-quality, impartial information to help users make informed investment decisions. Cushon generates revenue through management fees and other service-related charges. The company is regulated by The Pensions Regulator and emphasizes transparency and customer service. Cushon is also notable for offering the world's first Net Zero pension, aligning with sustainable investment principles.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
London, United Kingdom
Sector
Fintech
Power Law
Colt$25–100M revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom
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Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

  • Major Oak
  • Augmentum Fintech

Series B and later3 investors entered at this stage

  • Unum
  • AshGrove Capital
  • Venturing Capitalist

Talent

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Employees mapped 235 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 32 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown
Web traffic by country
34K monthly visits
across markets
🇬🇧 United Kingdom85.3%
🇺🇸 United States6.8%
🇮🇳 India3.5%
🇪🇸 Spain2.4%
🇳🇱 Netherlands2.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Cushon on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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