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Cushon

Fintech · London, United Kingdom · Founded 2014

Formerly Smarterly, fintech company that provides investment, pension, financial wellbeing and workplace savings MoreLess

Cushon operates in the financial services sector, focusing on workplace savings and investment solutions. The company serves employers and employees, providing a platform that simplifies the process of saving and investing for retirement. Cushon's offerings include CushonMe, a free service that automatically reviews investments 24/7, and CushonMix, a range of ready-made, optimized investment portfolios. The business model is based on providing high-quality, impartial information to help users make informed investment decisions. Cushon generates revenue through management fees and other service-related charges. The company is regulated by The Pensions Regulator and emphasizes transparency and customer service. Cushon is also notable for offering the world's first Net Zero pension, aligning with sustainable investment principles.

Keywords: workplace savings, investments, Net Zero pension, CushonMe, CushonMix, retirement, financial services, investment portfolios, transparency, customer service.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cushon and the history behind them.

Talent graph

Cushon's talent

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Employees mapped 235 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 32 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Cushon's cap table

Sourced from Dealroom's funding and investor records.

Series A 2 investors entered at this stage
Major Oak
Augmentum Fintech
Series B+ 3 investors entered at this stage
Unum
AshGrove Capital
Venturing Capitalist

Global footprint

Where Cushon has talent and traffic

Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown
Web traffic by country
34K monthly visits
across markets
🇬🇧 United Kingdom85.3%
🇺🇸 United States6.8%
🇮🇳 India3.5%
🇪🇸 Spain2.4%
🇳🇱 Netherlands2.1%
Top 5 markets shown

Market sentiment

What the market is saying about Cushon

An AI-synthesized read of the highest-engagement posts about Cushon on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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