COMPANY PROFILE

Belly

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Develops and operates a loyalty platform for small and medium sized businesses

Chicago, United StatesFounded 2011Fintech

Valuation $50–100M Last recorded · 2013

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Belly

Hatch Loyalty, now part of Stuzo, specializes in providing advanced loyalty and commerce technology solutions designed to help retailers enhance customer engagement and drive profitable behavior change. The company operates primarily in the convenience and fuel retail market, offering a suite of digital tools that enable retailers to create personalized customer experiences. Hatch Loyalty's platform integrates mobile, web, voice, wearables, connected car, and kiosk terminals to offer a seamless shopping experience. The business model revolves around subscription-based services and transaction fees, generating revenue by helping retailers increase their share of wallet through data-driven customer insights and hyper-personalized activation strategies. Key clients include major fuel and convenience retailers like Sunoco, Murphy USA, and PAYOMATIC. Hatch Loyalty's technology empowers these retailers to know and engage more customers in real-time, driving continuous profitable behavior change.

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At a glance

Status: Operational
Founded: 2011
Headquarters: Chicago, United States
Employees: 55
Open positions: None listed
Dealroom signal: 79.5/100
Industry: Fintech, Marketing
Sector: Fintech, Retail, Personalisation, Branding, App, Platform, Restaurant Tech, Loyalty Program, In-Store Retail Tech
Client focus: b2b
Links: Website X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SECONDARYOther financing	Oct 2014	$0	—	ESO Fund	—
SERIES B✓Equity / VC	Aug 2013	$12M	$48M	Cisco · DAG Ventures · 7-Ventures · Andreessen Horowitz	—

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Growth signals

Belly website traffic

Latest recorded traffic for Belly is 70 monthly website visits, down 70.8% over the last three months. Belly's team grew 0% over the past year.

Latest monthly visits70 3-month web change-70.8% 1-year team growth0%

Monthly website visitsJun 2015–Mar 2024

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