Beijing Naidejia Display Technology

NED+ operates on a business-to-business (B2B) model, supplying core optical components to global manufacturers of AR and VR devices. Its revenue is generated from the design, research and development, and manufacturing of these optical modules. The company has established R&D centers in Beijing and Shangrao, with manufacturing facilities in Zhenjiang and Shangrao. Its client base includes major technology corporations, having developed products for Lenovo's ThinkReality A3 and daystAR G2 glasses, and contributing to Qualcomm's XR1 and XR2 wireless AR smart glasses reference designs.

The product portfolio is centered on two core optical technology platforms: free-form surface (geometrical optics) and micro-nano optics (diffractive optics). These platforms are used to create a range of products including AR and VR optical modules, optometry eyepieces, and high-end lenses. A key offering is the 'Freeform Diamond Pro' AR optical solution, which represents an upgrade in their free-form technology. The company's expertise allows it to produce ultra-precision optical components through advanced manufacturing techniques, such as nonlinear complex surface pre-compensation precision molding. The business serves various sectors by enabling applications in industry, healthcare, metaverse, cultural tourism, security, and simulation training. Since its inception, NED+ has secured over 100 million CNY in investment from firms including Lenovo Capital & Incubator Group, Tellhow Group, and Goertek.