Behavior

About Behavior

Behavior, Inc. is a Japanese technology company, established in March 2018 by CEO Shohei Kawayori, that specializes in generative AI solutions for the insurance sector. The company has received backing from venture capital firms, including Skyland Ventures. Behavior, Inc. was selected for both the Microsoft for Startups and Google for Startups programs.

The firm's core business involves the development and operation of conversational AI and providing digital marketing support. Its flagship product is "ASTRAL for Insurance," a service designed to help insurance agents and salespeople with lead generation. The platform utilizes AI to screen and nurture potential customers before connecting them with agents on a cost-per-interview basis. For agents, ASTRAL aims to solve key challenges by providing qualified leads, increasing closing rates by offering access to AI conversation logs for better client understanding, and streamlining administrative tasks through integration with online calendars for automated appointment scheduling. The company has published a case study where an agent achieved "Top of the Table" status, conducting 108 meetings over 15 months through the service.

For consumers, Behavior offers AI-powered tools such as "Hoken no AI," an AI chatbot for insurance and financial planning consultations, and "LifeRright," an AI for life planning. These products are designed to provide accessible information about finance and insurance. The company's mission is to foster a collaborative relationship between humans and AI, leveraging AI's efficiency while valuing human empathy.