B
Behalf
Empower your business customers with Behalf’s flexible financing solutions. It's a #cashflow revolution. #B2Bpayments
About Behalf
Behalf is a dynamic startup that aims to revolutionize the financial landscape for small and medium-sized businesses (SMBs). Recognized as one of the fastest-growing startups in Israel, Behalf provides on-demand cash flow solutions to businesses that often struggle with access to working capital. This lack of capital can severely limit their ability to grow, innovate, and create jobs. Behalf steps in to fill this gap by offering affordable credit options tailored to the unique needs of these businesses.
Operating primarily in the United States, Behalf serves a diverse range of clients, from small local shops to larger enterprises. The company's primary market consists of SMBs that produce nearly half of the goods and services in the U.S. economy and are responsible for two out of every three new jobs created. Despite their significant contributions, these businesses often face financial constraints that hinder their growth.
Behalf's business model is straightforward yet effective. The company provides businesses with the ability to increase their purchasing capacity by offering them credit lines. This allows businesses to manage their cash flow more efficiently, enabling them to make necessary purchases without the immediate financial burden. Behalf makes money by charging interest and fees on the credit it extends to these businesses. This model not only helps businesses grow but also ensures a steady revenue stream for Behalf.
In summary, Behalf empowers businesses by providing them with the financial tools they need to succeed. By offering on-demand cash flow solutions, Behalf helps businesses overcome the barriers posed by limited access to working capital, thereby fostering innovation and job creation.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 35
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending, Payments
- Sector
- Fintech, Outside Tech, Trade and Supply Chain Finance, financial inclusion
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Jul 2021 | — | — | Viola Credit · Ares Management | — |
| LATE VCOther financing | Jul 2021 | $19M | $76M | Migdal Insurance and Financial Holdings · Viola Ventures · Vintage Investment Partners · MissionOG | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Behalf is 1K monthly website visits, down 86.1% over the last three months. Behalf's team grew 16.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Jonty Hurwitz
Series A7 investors entered at this stage
Spark Capital
Sequoia
Vintage Investment Partners
Ron Suber
Maverick Ventures Israel
Victory Park Capital
MissionOG
Series B and later9 investors entered at this stage
Viola Growth
Viola Ventures
Maverick Ventures
Viola Credit
Soros Fund Management
Visa
Ares Management
Migdal Insurance and Financial Holdings
La Maison Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Behalf on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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