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Behalf

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Empower your business customers with Behalf’s flexible financing solutions. It's a #cashflow revolution. #B2Bpayments

New York City, United StatesFounded 2011Fintech
Valuation $100–250M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Behalf and the history behind them.

About Behalf

Behalf is a dynamic startup that aims to revolutionize the financial landscape for small and medium-sized businesses (SMBs). Recognized as one of the fastest-growing startups in Israel, Behalf provides on-demand cash flow solutions to businesses that often struggle with access to working capital. This lack of capital can severely limit their ability to grow, innovate, and create jobs. Behalf steps in to fill this gap by offering affordable credit options tailored to the unique needs of these businesses.

Operating primarily in the United States, Behalf serves a diverse range of clients, from small local shops to larger enterprises. The company's primary market consists of SMBs that produce nearly half of the goods and services in the U.S. economy and are responsible for two out of every three new jobs created. Despite their significant contributions, these businesses often face financial constraints that hinder their growth.

Behalf's business model is straightforward yet effective. The company provides businesses with the ability to increase their purchasing capacity by offering them credit lines. This allows businesses to manage their cash flow more efficiently, enabling them to make necessary purchases without the immediate financial burden. Behalf makes money by charging interest and fees on the credit it extends to these businesses. This model not only helps businesses grow but also ensures a steady revenue stream for Behalf.

In summary, Behalf empowers businesses by providing them with the financial tools they need to succeed. By offering on-demand cash flow solutions, Behalf helps businesses overcome the barriers posed by limited access to working capital, thereby fostering innovation and job creation.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
New York City, United States
Employees
35
Open positions
None listed
Dealroom signal
0.0/100
Industry
Fintech
Sub-industry
Mortgages & Lending, Payments
Sector
Fintech, Outside Tech, Trade and Supply Chain Finance, financial inclusion
Business model
SaaS
Client focus
b2b

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Jul 2021 — — Viola Credit · Ares Management —
LATE VCOther financing Jul 2021 $19M $76M Migdal Insurance and Financial Holdings · Viola Ventures · Vintage Investment Partners · MissionOG —
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Behalf website traffic

Latest recorded traffic for Behalf is 1K monthly website visits, down 86.1% over the last three months. Behalf's team grew 16.7% over the past year.

Latest monthly visits1K 3-month web change-86.1% 1-year team growth+16.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
TruePayTruePay’s mission is to build a B2B “buy now, pay later” network where sellers (industries) can grant credit without being exposed to default risk and where buyers (merchants) access credit to buy inventory from their suppliers seamlessly and costlessly São Paulo, Brazil Operational 89 $40M $128M
OrienteUsing AI, machine learning, and big-data analytics to provide real-time credit scoring, on-demand lending, POS financing and other tailored financial solutions Taipei, Taiwan Operational
LidyaProvides financing to small medium businesses in frontier and emerging markets United States Operational
Veritas FinanceVeritas Finance has been promoted with a primary purpose of meeting the working capital and business credit requirements of the small bus Chennai, India Operational
RatePayInvoice Management for Online Retailers Berlin, Germany Acquired
LamaaProvides financing solutions such as Supply Chain Finance and B2B "buy now pay later" for SMEs with the aim to create more efficient working capital management for suppliers Riyadh, Saudi Arabia Operational
FishtailFishtail empowers freight forwarders to finance the movement and procurement of goods for small and medium businesses (SMBs) around the world Boston, United States Operational
NAOS FinanceNAOS Finance is an interoperable marketplace for loans backed by offline income streams. We aspire to bridge the multi-trillion dollar global credit gap by allowing lenders and borrowers to interact in a permission-less manner Taipei, Taiwan Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

17 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Jonty Hurwitz

Series A7 investors entered at this stage

Series B and later9 investors entered at this stage

  • Viola Growth
  • Viola Ventures
  • Maverick Ventures
  • Viola Credit
  • Soros Fund Management
  • Visa
  • Ares Management
  • Migdal Insurance and Financial Holdings
  • La Maison Partners
Team profiled 39 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇮🇱 Israel80%
🇮🇷 Iran10%
🇺🇸 United States10%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Behalf on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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