Beabloo

About Beabloo

Founded in 2008, Beabloo is a technology company headquartered in Barcelona, Spain, that has carved a niche in the retail technology sector. The company was established by Jaume Portell, who currently serves as the CEO.

Beabloo specializes in the integration of digital marketing with analytics for physical retail spaces. The company's primary offering is a platform that enables retailers to enhance the in-store customer experience. This is achieved through a combination of digital signage, customer analytics, and artificial intelligence. The system allows businesses to display targeted content on digital screens and analyze customer behavior within the store. This data-driven approach helps retailers to understand customer journeys, optimize store layouts, and personalize marketing messages to increase engagement and sales.

The business model is centered around providing a comprehensive solution that includes both the technology platform and the content management system. Clients are typically retailers and businesses with physical locations who are looking to digitize their in-store marketing and gain deeper insights into their customer base. Beabloo operates on a B2B model, offering its suite of tools to help businesses adapt to the changing retail landscape.