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Baobab
Digital financial inclusion group serving individuals, micro and small businesses in Africa and China
About Baobab
Baobab is a leading digital financial inclusion group focused on providing simple and easy-to-use financial services. The company aims to unleash the potential of its clients, which include individuals and small businesses in emerging markets. Operating in countries such as Burkina Faso, Congo Kinshasa, Madagascar, Mali, Nigeria, Senegal, Tunisia, Zimbabwe, China, and France, Baobab serves a diverse clientele with a range of financial products designed to meet their unique needs.
Baobab's business model revolves around leveraging digital technology to offer financial services that are accessible and user-friendly. The company generates revenue through interest on loans, transaction fees, and other financial services. By focusing on digital transformation, Baobab aims to make financial services more inclusive and accessible, particularly in regions where traditional banking services are limited.
The company operates in the financial technology (fintech) sector, targeting markets with high potential for growth and financial inclusion. Baobab's mission is to empower its clients by providing them with the financial tools they need to succeed, thereby contributing to economic development in the regions it serves.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2005
- Headquarters
- Paris, France
- Employees
- 1,615
- Open positions
- None listed
- Dealroom signal
- 59.6/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending, Banking
- Sector
- Fintech, Freelancers, SME, Challenger Bank, Microfinance, Consumer Lending, Business Lending, financial inclusion
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Dec 2024 | $0 | — | Beltone Financial Holding | ↗ |
| LATE VCOther financing | Oct 2024 | $0 | — | Gojo & Company | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Baobab is 4.3K monthly website visits, down 6.5% over the last three months. Baobab's team declined 52.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Societe Generale
International Finance Corporation
European Investment Bank
AFD Group
Developing World Markets
Series B and later5 investors entered at this stage
AXA
Investment Fund for Developing Countries
Maj Invest
Apis Partners
Gojo & Company
Other known investors1 additional known investor
Beltone Financial Holding
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Baobab on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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