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Banuba

Consumer Services · Wan Chai District, Hong Kong · Founded 2016

Banuba is a cutting-edge technology startup specializing in augmented reality (AR) software. The company offers a powerful AR Software Development Kit (SDK) that enables developers to integrate advanced AR features into their apps. These features include face filters, beautification tools, and avatars, which can significantly enhance user engagement and create viral content. Banuba primarily serves app developers, marketing agencies, and businesses looking to incorporate AR into their digital strategies. The company operates in the augmented reality market, which is rapidly growing as more industries recognize the potential of AR to create immersive and interactive experiences. The business model of Banuba revolves around licensing its AR SDK to clients. This means that companies pay Banuba to use its technology in their own applications. Banuba makes money through these licensing fees, which can be structured as one-time payments, subscriptions, or usage-based fees depending on the client’s needs. One of Banuba's standout products is its Face Filters SDK, which allows users to apply Snapchat-like face filters, lenses, and 3D masks. This technology has been used in various creative marketing campaigns, such as the AR photo booth for the 'Sunday Night Football Bus' by Blue Pixel Creates. This feature not only enhances user experience but also promotes events through user-generated content shared on social networks. Additionally, Banuba offers an AR Video Editor SDK that lets users create short videos with features similar to TikTok, further driving user engagement and organic growth. The company also provides virtual makeover and virtual glasses try-on solutions, giving consumers innovative ways to shop for beauty products and eyewear. Banuba's technology is mobile-optimized, works offline, and is supported across multiple platforms, making it easy to integrate into various applications. The company also offers technical support to ensure smooth implementation. Keywords: Augmented Reality, Face Filters, Beautification, Avatars, SDK, User Engagement, Marketing, Virtual Makeover, Video Editor, Licensing.