COMPANY PROFILE

BabyList

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BabyList baby registry - Put anything on your registry from any store.

Emeryville, United StatesFounded 2011eCommerce & Marketplaces

Valuation $100–250M Last recorded · 2021

Revenue $500M–1B Latest reported FY

Headcount 1–2k Current team size

Total funding $10–50M Disclosed equity funding

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About BabyList

Babylist operates as a comprehensive baby registry platform that allows expecting and new parents to add baby products from any store, including major retailers like Amazon, Target, and Etsy. The company serves a diverse clientele of expecting parents, new parents, and their families, providing a one-stop solution for baby gear and essentials. Babylist operates in the baby products and parenting market, leveraging a business model that combines affiliate marketing, direct sales, and curated product recommendations. The platform generates revenue through affiliate commissions from partner retailers, sales of exclusive curated kits, and advertising partnerships. Babylist's interactive checklist and expert-vetted guides help parents make informed decisions, eliminating guesswork and ensuring they have everything they need for their growing families. The company also offers a free box of goodies for new registrants, enhancing user engagement and satisfaction.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2011
Headquarters: Emeryville, United States
Employees: 1,238
Open positions: None listed
Dealroom signal: 89.5/100
Industry: Kids
Sector: eCommerce & Marketplaces, Baby
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 4 companies, latest Feb 2025
Capital deployed: $21M
Preferred round: SERIES A
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES C✓Equity / VC	Nov 2021	$40M	$160M	Next Play Capital · 500 Global · Halogen Ventures · Marcy Venture Partners	—
EARLY VC✓Equity / VC	Feb 2018	$0	—	500 Global	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

BabyList website traffic

Latest recorded traffic for BabyList is 16M monthly website visits, up 6.7% over the last three months. BabyList's team grew 14% over the past year.

Latest monthly visits16M 3-month web change+6.7% 1-year team growth+14%

Monthly website visitsApr 2016–Jul 2026

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