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B12

AI · New York City, United States · Founded 2015

Human-assisted A.I. approach to build, manage and optimize beautiful and professional websites MoreLess

B12 operates in the digital services market, offering an AI-powered platform designed to help businesses create professional websites quickly and efficiently. The platform includes features such as scheduling, payments, and email marketing, making it a comprehensive solution for online engagement. B12 serves a diverse range of clients, from small businesses to larger enterprises, who seek to enhance their online presence and streamline client interactions. The business model is freemium-based, allowing users to launch websites for free with the option to upgrade for additional tools and expert design services. Revenue is generated through these premium upgrades and additional service offerings. B12 leverages built-in AI to draft web pages, blog posts, and emails instantly, providing a seamless and efficient user experience.

Keywords: AI-powered, professional websites, client engagement, scheduling, payments, email marketing, freemium, design experts, online presence, digital services.

Valuation $0–100M
Revenue $1–10M
Headcount <100
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for B12 and the history behind them.

Company overview

B12 company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2015
Headquarters
New York City, United States
Employees
83
Open positions
1
Dealroom signal
78.8
client focusb2btechnologyArtificial IntelligencetechnologyDeep Techbusiness modelSaaSsectorCore AIsectorSMEsectorHard TechsectorAI ApplicationssectorDT and LSindustryEnterprise Software

Valuation & funding

B12 funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Oct 2021 $16M $63M Naval Ravikant · General Catalyst · Breyer Capital · Tola Capital
LATE VCEquity / VC Mar 2020 $15M $60M Undisclosed
OtherOther financing Jan 2018 $0 Suffolk Equity Partners
SERIES AEquity / VC Jul 2016 $12M $50M Nitesh Banta · Gautam Gupta · Freddie Martignetti · Peter Fishman
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $7.4M 0% 86
2025 $7.4M 0% 84
2024 $7.4M 0% 65
2023 $7.4M -49.1% 61
2022 $15M 0% 77
2021 $15M +68.2% 77
2020 $8.6M 73
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

B12 website traffic

Latest recorded traffic for B12 is 320K monthly website visits, down 15.8% over the last three months. B12's team declined 1.2% over the past year.

Latest monthly visits320K 3-month web change-15.8% 1-year team growth-1.2%
Monthly website visits95 observations · Jun 2018–Jul 2026
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Comparisons

B12 compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on B12's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 8 investors entered at this stage
General Catalyst
Nitesh Banta
Gautam Gupta
Freddie Martignetti
Peter Fishman
Polaris Partners
Greg Brockman
Jeff Arnold
Series B+ 3 investors entered at this stage
Other known 2 additional known investors
Suffolk Equity Partners
Founder Collective

Global footprint

Where B12 has talent and traffic

Workforce by country
8 countries with
team presence
🇺🇸 United States72.7%
🏳️ Kyrgyzstan9.1%
🇫🇷 France3%
🇵🇭 Philippines3%
🇦🇷 Argentina3%
Top 5 of 8 shown

In the news

Latest news about B12

Recent press, funding announcements, and product moves mentioning B12 — open to read from the original sources.

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Market sentiment

What the market is saying about B12

An AI-synthesized read of the highest-engagement posts about B12 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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