B+J Studios

About B+J Studios

B+J Studios is a development studio focused on creating blockchain-based solutions aimed at both mainstream consumers and institutional clients. The company was established in Chicago, Illinois, by Jordan Prince and Bartosz Lipiński, two software engineers with prior experience at Solana Labs and Citadel, respectively.

The firm's primary business involves building infrastructure that simplifies the user experience for interacting with cryptocurrency and blockchain technologies. B+J Studios provides its technology to large brands and content creators for applications in experiential marketing, e-commerce, content delivery, and gaming, enabling them to connect with users in both digital and physical formats. A significant milestone for the company was securing $10 million in an oversubscribed Series A funding round in September 2022. This funding event saw participation from investors such as Brevan Howard Digital, Big Brain Holdings, Foundation Capital, and executives from Solana Labs.

The company's flagship product is an NFT Super-App named Cupcake, which is designed to lower the barrier to entry for acquiring Non-Fungible Tokens (NFTs). Cupcake addresses common issues such as complex setup processes and gas fees. The application allows a user to create a digital asset wallet and mint an NFT in under a minute through the use of encrypted Near-Field Communication (NFC) tags called Sprinkles. These tags, which can be embedded in physical items like clothing, are paired with smart contracts to verify ownership and authenticity on the blockchain. A notable application of this technology was at the Lollapalooza festival, where attendees participated in a treasure hunt to collect NFTs that could be redeemed for real-world rewards like backstage passes and merchandise.