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AwanTunai

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A point of sale financing solution aimed at digitizing Indonesia’s vast cash economy

Jakarta, IndonesiaFounded 2017Fintech
Valuation $100–250M Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for AwanTunai and the history behind them.

About AwanTunai

In 2017, AwanTunai was founded in Jakarta, Indonesia, by Rama Notowidigdo and Dino Setiawan. The company embarked on a mission to transform the traditional offline supply chain in Indonesia through digital solutions and embedded financing. AwanTunai aimed to address the inefficiencies in the supply chain of fast-moving consumer goods (FMCG) by providing digital tools and financial services to small and medium-sized enterprises (SMEs).

By integrating supply chain financing with enterprise resource planning (ERP) systems, AwanTunai enabled SMEs to access working capital more efficiently. This innovation was crucial in a market where many businesses struggled with cash flow issues and lacked access to traditional banking services.

In its journey, AwanTunai secured a significant Series B funding round, which propelled its growth and expanded its reach across Indonesia. This funding allowed the company to enhance its technology platform and increase its customer base, further solidifying its position in the market.

AwanTunai's impact on the Indonesian FMCG supply chain has been profound, offering a lifeline to many SMEs and helping to modernize the industry. The company's success is a testament to the power of fintech innovation in addressing real-world challenges and supporting economic growth in emerging markets.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
Jakarta, Indonesia
Sector
Fintech
Power Law
Colt$25–100M revenue

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A10 investors entered at this stage

Series B and later2 investors entered at this stage

  • Accial Capital
  • Bank OCBC NISP
Employees mapped 117 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇮🇩 Indonesia87.1%
🇮🇳 India7.1%
🇺🇸 United States1.2%
🇸🇬 Singapore1.2%
🇯🇵 Japan1.2%
Top 5 of 6 shown
Web traffic by country
3.3K monthly visits
across markets
🇮🇩 Indonesia78.8%
🇮🇳 India21.2%
Top 2 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about AwanTunai on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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