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Auum

Home Living · Paris, France · Founded 2019

Developing a cleaning solution to facilitate the reuse of cups in companies MoreLess

Auum is a forward-thinking startup that addresses a significant environmental issue: the excessive use of disposable cups. Operating primarily in France, Auum has developed an innovative cleaning device designed for businesses. This device can clean, disinfect, and dry a glass in just 10 seconds using only 2 cL of water and no chemicals. This solution is not only efficient but also eco-friendly, aiming to replace millions of plastic cups that contribute to environmental pollution.

Auum's primary clients are companies looking for sustainable alternatives to disposable cups. These businesses are typically environmentally conscious and seek to reduce their ecological footprint. The market Auum operates in is the eco-friendly and sustainable solutions sector, which is growing rapidly as more companies prioritize sustainability.

Auum's business model is centered around selling or leasing their cleaning devices to businesses. They generate revenue through the sale of these devices and potentially through maintenance and service contracts. By providing a cost-effective and environmentally friendly solution, Auum helps companies save money in the long run while also promoting a greener planet.

In summary, Auum is revolutionizing the way businesses handle cleaning and disinfection of glassware, offering a quick, efficient, and eco-friendly alternative to disposable cups. Their innovative approach not only helps companies reduce waste but also supports global sustainability efforts.

Keywords: eco-friendly, cleaning device, disinfection, sustainable, businesses, disposable cups, environmental solution, France, innovation, water-efficient.

Company overview

Auum company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
Paris, France
Employees
71
Open positions
1
Dealroom signal
74.9
client focusb2btechnologyDeep TechtechnologyIoT InternetOfThingssectorConsumer Goodsbusiness modelManufacturingsectorIndustry 4.0: Robotics and IoTsectorObservatoire DeeptechsectorGreentechsectorobservatoire greentechsectorobservatoire industrial techsectorDT and LSsectorscience-basedindustryHome LivingindustryEngineering and Manufacturing Equipment

Valuation & funding

Auum funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Apr 2025 $17M $66M Founders Future · Blast. Club · Groupe SEB · Starquest Capital
EARLY VCEquity / VC Dec 2023 $0 SEB Alliance
EARLY VCEquity / VC Jun 2022 $7.7M $31M Starquest Capital · MAIF Impact · Founders Future
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Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 68
2025 80
2024 53
2023 60
2022 60
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Auum website traffic

Latest recorded traffic for Auum is 20 monthly website visits, down 98.5% over the last three months. Auum's team declined 11.3% over the past year.

Latest monthly visits20 3-month web change-98.5% 1-year team growth-11.3%
Monthly website visits46 observations · Oct 2022–Jul 2026
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Comparisons

Auum compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Auum's talent

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Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Auum's cap table

Sourced from Dealroom's funding and investor records.

Series A 7 investors entered at this stage
Starquest Capital
MAIF Impact
Founders Future
SEB Alliance
Blast. Club
Groupe SEB
SWEN Capital Partners
Other known 5 additional known investors
Aonia Ventures
Chloé Cohen-Aknine
Jean-David Benichou
Thibault Lamarque
Vanessa Daurian Proust

Global footprint

Where Auum has talent and traffic

Workforce by country
4 countries with
team presence
🇫🇷 France94.1%
🇳🇱 Netherlands2%
🏳️ Monaco2%
🇨🇭 Switzerland2%
4 countries shown

In the news

Latest news about Auum

Recent press, funding announcements, and product moves mentioning Auum — open to read from the original sources.

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Market sentiment

What the market is saying about Auum

An AI-synthesized read of the highest-engagement posts about Auum on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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