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Auum
Developing a cleaning solution to facilitate the reuse of cups in companies
About Auum
Auum is a forward-thinking startup that addresses a significant environmental issue: the excessive use of disposable cups. Operating primarily in France, Auum has developed an innovative cleaning device designed for businesses. This device can clean, disinfect, and dry a glass in just 10 seconds using only 2 cL of water and no chemicals. This solution is not only efficient but also eco-friendly, aiming to replace millions of plastic cups that contribute to environmental pollution.
Auum's primary clients are companies looking for sustainable alternatives to disposable cups. These businesses are typically environmentally conscious and seek to reduce their ecological footprint. The market Auum operates in is the eco-friendly and sustainable solutions sector, which is growing rapidly as more companies prioritize sustainability.
Auum's business model is centered around selling or leasing their cleaning devices to businesses. They generate revenue through the sale of these devices and potentially through maintenance and service contracts. By providing a cost-effective and environmentally friendly solution, Auum helps companies save money in the long run while also promoting a greener planet.
In summary, Auum is revolutionizing the way businesses handle cleaning and disinfection of glassware, offering a quick, efficient, and eco-friendly alternative to disposable cups. Their innovative approach not only helps companies reduce waste but also supports global sustainability efforts.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Paris, France
- Employees
- 71
- Open positions
- 1
- Dealroom signal
- 74.9/100
- Industry
- Home Living, Engineering and Manufacturing Equipment
- Sector
- Home Living, Consumer Goods, Industry 4.0: Robotics and IoT, Observatoire Deeptech, Greentech, observatoire greentech, observatoire industrial tech, DT and LS, science-based
- Technology
- Deep Tech, IoT InternetOfThings
- Business model
- Manufacturing
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Apr 2025 | $17M | $66M | Founders Future · Blast. Club · Groupe SEB · Starquest Capital | ↗ |
| EARLY VC✓Equity / VC | Dec 2023 | $0 | — | SEB Alliance | ↗ |
Growth signals
Latest recorded traffic for Auum is 20 monthly website visits, down 98.5% over the last three months. Auum's team declined 11.3% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A7 investors entered at this stage
Starquest Capital
MAIF Impact
Founders Future
SEB Alliance
Blast. Club
Groupe SEB
SWEN Capital Partners
Other known investors5 additional known investors
Aonia Ventures- CCChloé Cohen-Aknine
Jean-David Benichou
Thibault Lamarque
Vanessa Daurian Proust
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Auum on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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