Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Auum

Explore full profile

Developing a cleaning solution to facilitate the reuse of cups in companies

Paris, FranceFounded 2019Home Living
Valuation $50–100M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Auum and the history behind them.

About Auum

Auum is a forward-thinking startup that addresses a significant environmental issue: the excessive use of disposable cups. Operating primarily in France, Auum has developed an innovative cleaning device designed for businesses. This device can clean, disinfect, and dry a glass in just 10 seconds using only 2 cL of water and no chemicals. This solution is not only efficient but also eco-friendly, aiming to replace millions of plastic cups that contribute to environmental pollution.

Auum's primary clients are companies looking for sustainable alternatives to disposable cups. These businesses are typically environmentally conscious and seek to reduce their ecological footprint. The market Auum operates in is the eco-friendly and sustainable solutions sector, which is growing rapidly as more companies prioritize sustainability.

Auum's business model is centered around selling or leasing their cleaning devices to businesses. They generate revenue through the sale of these devices and potentially through maintenance and service contracts. By providing a cost-effective and environmentally friendly solution, Auum helps companies save money in the long run while also promoting a greener planet.

In summary, Auum is revolutionizing the way businesses handle cleaning and disinfection of glassware, offering a quick, efficient, and eco-friendly alternative to disposable cups. Their innovative approach not only helps companies reduce waste but also supports global sustainability efforts.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Paris, France
Employees
71
Open positions
1
Dealroom signal
74.9/100
Industry
Home Living, Engineering and Manufacturing Equipment
Sector
Home Living, Consumer Goods, Industry 4.0: Robotics and IoT, Observatoire Deeptech, Greentech, observatoire greentech, observatoire industrial tech, DT and LS, science-based
Technology
Deep Tech, IoT InternetOfThings
Business model
Manufacturing
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Apr 2025 $17M $66M Founders Future · Blast. Club · Groupe SEB · Starquest Capital ↗
EARLY VC✓Equity / VC Dec 2023 $0 — SEB Alliance ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Auum website traffic

Latest recorded traffic for Auum is 20 monthly website visits, down 98.5% over the last three months. Auum's team declined 11.3% over the past year.

Latest monthly visits20 3-month web change-98.5% 1-year team growth-11.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A7 investors entered at this stage

  • Starquest Capital
  • MAIF Impact
  • Founders Future
  • SEB Alliance
  • Blast. Club
  • Groupe SEB
  • SWEN Capital Partners

Other known investors5 additional known investors

  • Aonia Ventures
  • Chloé Cohen-Aknine
  • Jean-David Benichou
  • Thibault Lamarque
  • Vanessa Daurian Proust
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇫🇷 France94.1%
🇳🇱 Netherlands2%
🏳️ Monaco2%
🇨🇭 Switzerland2%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Auum on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Auum’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.