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Automattic

Other B2B Software · San Francisco, United States · Founded 2005

Its name a nod to founder Matt Mullenweg, Automattic is behind popular online publishing platform WordPress

Talent graph

Automattic's talent

Book a demo to see the people
Employees mapped 2,167 incl. 21 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 11 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

16 investors on Automattic's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage
Series B+ 15 investors entered at this stage
BlackRock
True Ventures
Salesforce
Tiger Global
Insight Partners
ICONIQ Capital
Aglaé Ventures
Lowercase Capital
Alta Park Capital
LP
Wellington Partners
Salesforce Ventures
Avant Global
The New York Times
Schonfeld Strategic Advisors

Ownership

Who owns Automattic

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

28.5% Founders
  • Insight Partners 11.5%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Automattic has talent and traffic

Workforce by country
77 countries with
team presence
🇺🇸 United States34.9%
🇪🇸 Spain6.4%
🇬🇧 United Kingdom6.3%
🇧🇷 Brazil4.1%
🇮🇳 India2.8%
Top 5 of 77 shown
Web traffic by country
450K monthly visits
across markets
🇺🇸 United States19.6%
🇮🇩 Indonesia12%
🇮🇳 India8.5%
🏳️ Russian Federation5.2%
🇦🇺 Australia4.4%
Top 5 markets shown

Patent intelligence

$360k patent portfolio · 1 active families

Estimated portfolio value
$360k
<0.01% of valuation · 2.2× smaller than top peer Segment ($800k)
1 active patent families
Where Automattic innovates ClientContent generationData libraryLook and feelTemplate based

Where Automattic concentrates vs peers

Each axis is a top-10 topic across Automattic and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

Automattic's 32 investments and acquisitions.

Every disclosed deal where Automattic appeared as a backer or acquirer, 2008–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

32 deals across Automattic's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where Automattic deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        Automattic's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        32 of 32 deals

        Market sentiment

        What the market is saying about Automattic

        An AI-synthesized read of the highest-engagement posts about Automattic on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Automattic on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.