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Automattic

Other B2B Software · San Francisco, United States · Founded 2005 Unicorn

Its name a nod to founder Matt Mullenweg, Automattic is behind popular online publishing platform WordPress

Valuation
$5–10B
Latest valuation · 2026
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Revenue
$500M–1B
Latest reported FY
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Headcount
2–5k
Current team size
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Investors

16 investors on Automattic's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage
Series B+ 15 investors entered at this stage
Alta Park Capital
LP
Lowercase Capital
BlackRock
Insight Partners
Tiger Global
The New York Times
Schonfeld Strategic Advisors
Avant Global
ICONIQ Capital
Salesforce Ventures
Wellington Partners
Salesforce
Aglaé Ventures
True Ventures

Ownership

Who owns Automattic

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

28.5% Founders

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where Automattic has talent and traffic

Workforce by country
77 countries with
team presence
🇺🇸 United States34.9%
🇪🇸 Spain6.4%
🇬🇧 United Kingdom6.3%
🇧🇷 Brazil4.1%
🇮🇳 India2.8%
Top 5 of 77 shown
Web traffic by country
460K monthly visits
across markets
🇺🇸 United States15.5%
🇮🇩 Indonesia12.7%
🇮🇳 India9.9%
🇳🇬 Nigeria6.5%
🇬🇧 United Kingdom4.1%
Top 5 markets shown

Talent graph

The shape of Automattic's talent

Dealroom maps Automattic's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

12 standout operatorsDealroom-flagged across the org
21 AI specialistsincl. 4 core researchers
2,152 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Automattic's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$360k patent portfolio · 1 active families

Estimated portfolio value
$360k
<0.01% of valuation · 183.3× smaller than top peer Vonage ($66M)
1 active patent families
Where Automattic innovates Look and feelData libraryTemplate basedVisual recognitionContent generation

Where Automattic concentrates vs peers

Each axis is a top-10 topic across Automattic and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

Automattic's 32 investments and acquisitions.

Every disclosed deal where Automattic appeared as a backer or acquirer, 2008–2025. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

32 deals across Automattic's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where Automattic deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        Automattic's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        32 of 32 deals

        Market sentiment

        What the market is saying about Automattic

        An AI-synthesized read of the highest-engagement posts about Automattic on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Automattic on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.