A
AutoFi
Next generation online auto financing
About AutoFi
AutoFi is a fintech startup that operates in the automotive financing market. The company provides a platform that streamlines the car buying and financing process, making it easier and faster for both dealerships and customers. AutoFi's primary service, the Deal Center solution, allows salespeople to quickly finalize deals with customers, either in-person or remotely. This tool also provides management with the ability to intervene and structure a deal, enhancing the overall efficiency of the sales process.
In addition, AutoFi offers a Lending as a Service API, which allows businesses to integrate AutoFi's financing technology into their own branded experiences. This includes dynamic credit applications, smart lender routing, and instant decisioning, all of which help convert browsers into buyers. This service can be tailored to fit the needs of the business, whether they choose to build their entire operation on the platform or simply incorporate AutoFi's sales and finance tools into their existing system.
AutoFi's business model is likely based on a combination of licensing fees for its software and transaction fees for each deal closed using its platform. The company's primary clients are car dealerships and other businesses in the automotive industry that are looking to streamline their sales and financing processes.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- San Francisco, United States
- Employees
- 198
- Open positions
- 18
- Dealroom signal
- 67.5/100
- Industry
- Fintech, Transportation
- Sub-industry
- Mortgages & Lending, Search, Buy & Rent
- Sector
- Fintech, Automotive, Point of Sale, Consumer Lending
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Mar 2022 | $85M | $700M | Santander UK · Crosslink Capital · SVB Capital | ↗ |
| EARLY VCOther financing | May 2020 | $0 | — | Undisclosed | — |
Growth signals
Latest recorded traffic for AutoFi is 99K monthly website visits, down 1% over the last three months. AutoFi's team declined 2.9% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
500 Global
Eniac Ventures
Basset Investment Group
Lerer Hippeau
FJ Labs
Crosslink Capital
ZenStone Venture Capital
Laconia Capital Group
Sandy Cass
Series A4 investors entered at this stage
Reshape Holdings
Lerer Ventures
Ford Motor
Santander Consumer USA
Series B and later2 investors entered at this stage
Santander UK
SVB Capital
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about AutoFi on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See AutoFi’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.