Solutions Ecosystems Reports Resources Data Pricing Login Book a demo
Power Law company profile

AutoFi

Fintech · San Francisco, United States · Founded 2015

AutoFi is a fintech startup that operates in the automotive financing market. The company provides a platform that streamlines the car buying and financing process, making it easier and faster for both dealerships and customers. AutoFi's primary service, the Deal Center solution, allows salespeople to quickly finalize deals with customers, either in-person or remotely. This tool also provides management with the ability to intervene and structure a deal, enhancing the overall efficiency of the sales process. In addition, AutoFi offers a Lending as a Service API, which allows businesses to integrate AutoFi's financing technology into their own branded experiences. This includes dynamic credit applications, smart lender routing, and instant decisioning, all of which help convert browsers into buyers. This service can be tailored to fit the needs of the business, whether they choose to build their entire operation on the platform or simply incorporate AutoFi's sales and finance tools into their existing system. AutoFi's business model is likely based on a combination of licensing fees for its software and transaction fees for each deal closed using its platform. The company's primary clients are car dealerships and other businesses in the automotive industry that are looking to streamline their sales and financing processes. Keywords: AutoFi, Fintech, Automotive Financing, Deal Center Solution, Lending as a Service, Dynamic Credit Applications, Smart Lender Routing, Instant Decisioning, Sales Efficiency, Finance Tools.

Valuation
$500M–1B
Latest valuation · 2022
Unlock exact value
Headcount
100–500
Current team size
Unlock exact value
Total funding Pre-IPO
$100–500M
Unlock exact value

Investors

15 investors on AutoFi's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 9 investors entered at this stage
500 Global
Eniac Ventures
Basset Investment Group
Lerer Hippeau
FJ Labs
Crosslink Capital
ZenStone Venture Capital
Laconia Capital Group
Sandy Cass
Series A 4 investors entered at this stage
Reshape Holdings
Lerer Ventures
Ford Motor
Santander Consumer USA
Series B+ 2 investors entered at this stage
Santander UK
SVB Capital

Global footprint

Where AutoFi has talent and traffic

Workforce by country
🇺🇸 United States · San Francisco HQ
Book a demo for the full country breakdown

Talent graph

The shape of AutoFi's talent

Dealroom maps AutoFi's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

21 team members profilednamed & role-tagged by Dealroom
198 employeestotal headcount
5 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock AutoFi's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about AutoFi

An AI-synthesized read of the highest-engagement posts about AutoFi on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See AutoFi on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.