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AutoFi
Fintech · San Francisco, United States · Founded 2015
Next generation online auto financing MoreLess
AutoFi is a fintech startup that operates in the automotive financing market. The company provides a platform that streamlines the car buying and financing process, making it easier and faster for both dealerships and customers. AutoFi's primary service, the Deal Center solution, allows salespeople to quickly finalize deals with customers, either in-person or remotely. This tool also provides management with the ability to intervene and structure a deal, enhancing the overall efficiency of the sales process.
In addition, AutoFi offers a Lending as a Service API, which allows businesses to integrate AutoFi's financing technology into their own branded experiences. This includes dynamic credit applications, smart lender routing, and instant decisioning, all of which help convert browsers into buyers. This service can be tailored to fit the needs of the business, whether they choose to build their entire operation on the platform or simply incorporate AutoFi's sales and finance tools into their existing system.
AutoFi's business model is likely based on a combination of licensing fees for its software and transaction fees for each deal closed using its platform. The company's primary clients are car dealerships and other businesses in the automotive industry that are looking to streamline their sales and financing processes.
Keywords: AutoFi, Fintech, Automotive Financing, Deal Center Solution, Lending as a Service, Dynamic Credit Applications, Smart Lender Routing, Instant Decisioning, Sales Efficiency, Finance Tools.
Valuation & funding
AutoFi funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Mar 2022 | $85M | $700M | Santander UK · Crosslink Capital · SVB Capital | ↗ |
| EARLY VCOther financing | May 2020 | $0 | — | Undisclosed | — |
| EARLY VCOther financing | Feb 2018 | $0 | — | Santander Consumer USA | ↗ |
| SERIES AOther financing | Aug 2017 | $10M | $40M | Lerer Ventures · Ford Motor · Crosslink Capital | — |
| SERIES AOther financing | May 2016 | $17M | $68M | Basset Investment Group · Crosslink Capital · Reshape Holdings · 500 Global | — |
| SEEDOther financing | Nov 2015 | 500 Global · Eniac Ventures · Basset Investment Group · Lerer Hippeau | — |
Growth signals
AutoFi website traffic
Latest recorded traffic for AutoFi is 99K monthly website visits, down 1% over the last three months. AutoFi's team declined 2.9% over the past year.
Hiring
Open positions at AutoFi
Current openings linked to this company in Dealroom.
Comparisons
AutoFi compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
AutoFi's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where AutoFi has talent and traffic
In the news
Latest news about AutoFi
Recent press, funding announcements, and product moves mentioning AutoFi — open to read from the original sources.
Market sentiment
What the market is saying about AutoFi
An AI-synthesized read of the highest-engagement posts about AutoFi on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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