A
Auto-L
Builds LiDAR sensors with a mission to make the world safe, effiecient
About Auto-L
Auto-L is a South Korean company specializing in the development and manufacturing of Light Detection and Ranging (LiDAR) sensors for the autonomous vehicle market. The company originated from an in-house startup program at Hyundai Motor Company in 2019 and was officially spun off and established in May 2021. It was founded by a team of engineers, led by CEO Yong Sung Lee, who previously developed LiDAR technology within Hyundai's research labs. Lee joined Hyundai in 1990, focusing on advanced parts development, and began developing LiDAR for autonomous vehicles in 2015. This background provides the company with deep insights into automotive-grade durability and system requirements.
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The company's business model centers on manufacturing and supplying high-performance LiDAR sensors to automotive manufacturers and developers of autonomous systems. Auto-L's key technological achievement is overcoming the traditional trade-offs of LiDAR systems—high cost, large size, and questionable durability. By employing a patented high-sensitivity transmission and reception technology, Auto-L has managed to simplify the sensor's structure, using a single transmitter-receiver module instead of multiple, which significantly reduces both price and physical volume without compromising performance. This allows their LiDAR units to be compact enough for integration into vehicle components like headlamps, preserving the vehicle's design aesthetics.
Auto-L's product portfolio includes the G32, a 32-channel long-range sensor with a detection distance of over 250 meters, and the M32, a mid-range sensor for detecting objects over 150 meters away. They have also developed the G192, a higher resolution sensor for Level 3 and above autonomous driving. These products are designed to meet stringent automotive durability standards, having passed numerous environmental tests. Beyond the automotive sector, Auto-L targets applications in industrial robotics, intelligent transportation systems (ITS), security, and defense. The company has secured significant funding, including a pre-Series A round of 1.5 billion KRW in 2021 and a Series A round of 11 billion KRW (approximately $81.5M USD in some reports) in October 2022, with investors including Hyundai Motor Group, Hyundai Wia, and POSCO Capital.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Seongnam-si, South Korea
- Employees
- 12
- Open positions
- None listed
- Dealroom signal
- 80.6/100
- Sub-industry
- Autonomous & Sensor Tech, Vehicle Production
- Sector
- Transportation, Lidar, Sensor Tech, Sensors, Semiconductor Designers and Manufacturers, Hard Tech, NIF defense security and resilience, NIF awareness and decision making
- Technology
- Hardware, Deep Tech, Autonomous & Sensor Tech
- Business model
- Manufacturing
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Oct 2022 | $9.2M | $37M | Hana Micron · Hyundai Motor Company · Seoul Investment Partners · K&Investment Partners | ↗ |
| SEED✓Equity / VC | Nov 2021 | $1.3M | $5M | I-Tops Automotive · Schmidt | ↗ |
Growth signals
Latest recorded traffic for Auto-L is 2K monthly website visits, down 56.5% over the last three months. Auto-L's team grew 9.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Schmidt
I-Tops Automotive
Series A7 investors entered at this stage
Hana Micron
Hyundai Motor Company- SPSeoul Investment Partners
- KPK&Investment Partners
- PIPOSCO Technology Investment
- LCL&S Venture Capital
Autonomous A2G
Other known investors1 additional known investor
Startup Autobahn
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Auto-L on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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