Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Auto-L

Explore full profile

Builds LiDAR sensors with a mission to make the world safe, effiecient

Seongnam-si, South KoreaFounded 2019Transportation
Valuation $25–50M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Auto-L and the history behind them.

About Auto-L

Auto-L is a South Korean company specializing in the development and manufacturing of Light Detection and Ranging (LiDAR) sensors for the autonomous vehicle market. The company originated from an in-house startup program at Hyundai Motor Company in 2019 and was officially spun off and established in May 2021. It was founded by a team of engineers, led by CEO Yong Sung Lee, who previously developed LiDAR technology within Hyundai's research labs. Lee joined Hyundai in 1990, focusing on advanced parts development, and began developing LiDAR for autonomous vehicles in 2015. This background provides the company with deep insights into automotive-grade durability and system requirements.

Read full description

The company's business model centers on manufacturing and supplying high-performance LiDAR sensors to automotive manufacturers and developers of autonomous systems. Auto-L's key technological achievement is overcoming the traditional trade-offs of LiDAR systems—high cost, large size, and questionable durability. By employing a patented high-sensitivity transmission and reception technology, Auto-L has managed to simplify the sensor's structure, using a single transmitter-receiver module instead of multiple, which significantly reduces both price and physical volume without compromising performance. This allows their LiDAR units to be compact enough for integration into vehicle components like headlamps, preserving the vehicle's design aesthetics.

Auto-L's product portfolio includes the G32, a 32-channel long-range sensor with a detection distance of over 250 meters, and the M32, a mid-range sensor for detecting objects over 150 meters away. They have also developed the G192, a higher resolution sensor for Level 3 and above autonomous driving. These products are designed to meet stringent automotive durability standards, having passed numerous environmental tests. Beyond the automotive sector, Auto-L targets applications in industrial robotics, intelligent transportation systems (ITS), security, and defense. The company has secured significant funding, including a pre-Series A round of 1.5 billion KRW in 2021 and a Series A round of 11 billion KRW (approximately $81.5M USD in some reports) in October 2022, with investors including Hyundai Motor Group, Hyundai Wia, and POSCO Capital.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Seongnam-si, South Korea
Employees
12
Open positions
None listed
Dealroom signal
80.6/100
Sub-industry
Autonomous & Sensor Tech, Vehicle Production
Sector
Transportation, Lidar, Sensor Tech, Sensors, Semiconductor Designers and Manufacturers, Hard Tech, NIF defense security and resilience, NIF awareness and decision making
Technology
Hardware, Deep Tech, Autonomous & Sensor Tech
Business model
Manufacturing
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Oct 2022 $9.2M $37M Hana Micron · Hyundai Motor Company · Seoul Investment Partners · K&Investment Partners ↗
SEED✓Equity / VC Nov 2021 $1.3M $5M I-Tops Automotive · Schmidt ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Auto-L website traffic

Latest recorded traffic for Auto-L is 2K monthly website visits, down 56.5% over the last three months. Auto-L's team grew 9.1% over the past year.

Latest monthly visits2K 3-month web change-56.5% 1-year team growth+9.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Schmidt
  • I-Tops Automotive

Series A7 investors entered at this stage

  • Hana Micron
  • Hyundai Motor Company
  • Seoul Investment Partners
  • K&Investment Partners
  • POSCO Technology Investment
  • L&S Venture Capital
  • Autonomous A2G

Other known investors1 additional known investor

  • Startup Autobahn
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇰🇷 South Korea100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Auto-L on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Auto-L’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.