COMPANY PROFILE

Atmosphere TV

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Streaming TV platform for businesses, offering 21 original and partner TV channels

Austin, United StatesFounded 2019eCommerce & Marketplaces

Valuation $1–2.5B Last recorded · 2023

Revenue $100–500M Latest reported FY

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Atmosphere TV

Atmosphere.tv is a leading streaming TV platform specifically designed for businesses. The company offers a unique blend of entertaining, viral-style content and digital signage capabilities for businesses to display on their in-house TVs. This innovative solution is targeted at a broad range of clients, including bars, restaurants, and health and medical establishments, among others.

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The company operates in the digital advertising market, providing businesses with a novel way to engage with their customers. Atmosphere.tv's business model is straightforward: it provides a pre-programmed TV device that streams Atmosphere TV, which businesses can set up in less than five minutes. The platform allows businesses to display their own ads or use pre-designed templates, making it an effective tool for marketing and customer engagement.

Atmosphere.tv's revenue generation strategy is based on providing its streaming service for free, with the understanding that businesses will display ads on their TVs. The first ad break after the platform's content is dedicated solely to the business, offering a powerful way to communicate with customers. The company claims that businesses using Atmosphere are more likely to see returning customers compared to those that don't.

In summary, Atmosphere.tv is a unique player in the digital advertising market, offering businesses a novel way to engage with their customers through a blend of entertaining content and impactful advertising.

Source: Dealroom company data