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AskNicely
Providing real time customer feedback platform based on the net promoter score framework
About AskNicely
AskNicely is a leading customer experience platform designed to help businesses measure and improve customer satisfaction. Operating primarily in the customer experience management market, AskNicely serves a diverse range of clients including business leaders and frontline managers. The platform provides automated solutions to gather and analyze customer feedback, enabling companies to understand customer sentiment and take actionable steps to enhance their service. By focusing on increasing repeat business and referrals, AskNicely helps businesses drive growth through improved customer experiences. The business model is subscription-based, where clients pay for access to the platform's suite of tools and analytics. Revenue is generated through these subscriptions, which vary based on the level of service and features required by the client.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Auckland, New Zealand
- Employees
- 59
- Open positions
- None listed
- Dealroom signal
- 64.4/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- CRM & Sales, Ecommerce Solutions
- Sector
- Marketing, Market Intelligence, SaaS, Customer Service, Branding, Automated Process, Platform, Automated Technology, NZ tech startup
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | May 2022 | $32M | $128M | Undisclosed | ↗ |
| SERIES BOther financing | Jan 2022 | $32M | $128M | Blackbird Ventures · Nexus Venture Partners · Five Elms Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for AskNicely is 26K monthly website visits, up 23.8% over the last three months. AskNicely's team declined 15.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Enterprise Angels
Series A4 investors entered at this stage
Nexus Venture Partners
Blackbird Ventures
K1W1
Five Elms Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about AskNicely on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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