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ArabyAds
An ad-tech company that empowers ecommerce marketing
About ArabyAds
ArabyAds is a technology company that specializes in e-commerce marketing, primarily serving the Middle East and North Africa (MENA) region. Founded in 2013 and headquartered in Dubai, the company aims to empower advertisers by providing data-driven, transparent, and precise marketing solutions. ArabyAds offers a variety of digital advertising platforms that cover different stages of a brand's customer lifecycle, including customer acquisition, retention, and monetization.
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The company operates in the digital advertising market, focusing on Connected TV (CTV) advertising through an exclusive partnership with LG Ad Solutions. This allows ArabyAds to reach over 20 million unique devices in the MENA region. Their business model revolves around offering omnichannel marketing solutions, which means they use multiple channels to reach customers, ensuring a cohesive and integrated customer experience.
ArabyAds makes money by providing these advertising services to brands and businesses looking to enhance their online presence and drive e-commerce growth. They charge clients for access to their advanced marketing platforms and the data-driven insights these platforms provide. By leveraging innovation and delivering measurable results, ArabyAds has positioned itself as a leader in the e-commerce marketing space.
In 2023, ArabyAds was recognized by Entrepreneur Middle East as the best e-commerce marketing platform and was also acknowledged by the Mobile Marketing Association (MMA) MENA. The company continues to innovate and expand its offerings, recently appointing industry expert Imad Sarrouf to lead ThePubverse, their publisher monetization platform.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Cairo, Egypt
- Employees
- 376
- Open positions
- 7
- Dealroom signal
- 64.0/100
- Industry
- Marketing
- Sub-industry
- Adtech
- Sector
- eCommerce & Marketplaces, Advertising
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Investment activity
- 4 companies, latest Oct 2022
- Capital deployed
- $1M
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning ArabyAds.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Aug 2022 | $30M | $120M | AfricInvest | ↗ |
| SERIES A✓Equity / VC | Apr 2019 | $6.5M | $26M | EquiTrust · EQ2 Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for ArabyAds is 24K monthly website visits, up 60% over the last three months. ArabyAds's team declined 6.9% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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AIFluenceNewark, United StatesAn Artificial Intelligence-driven influencer marketing platform, that accurately matches influencers with brands, monitors and manages high impact campaigns in real-time
$4Mvaluation
DmentaDubai, United Arab EmiratesDmenta – The Leading Creative hub in MENA – Influencing influences
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AdFalconDubai, United Arab EmiratesMobile advertising network that operates in the Middle East
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
EQ2 Ventures- EQEquiTrust
AfricInvest
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about ArabyAds on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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