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AppDirect

eCommerce & Marketplaces · San Francisco, United States · Founded 2009

B2B subscription commerce platform for technology services.

Talent graph

AppDirect's talent

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Employees mapped 1,150 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 21 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on AppDirect's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series B+ 6 investors entered at this stage
Desmarais Group
La Caisse
JP Morgan
StarVest Partners
Foundry
Mithril

Ownership

Who owns AppDirect

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

20% Founders

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where AppDirect has talent and traffic

Workforce by country
18 countries with
team presence
🇺🇸 United States35.2%
🇮🇳 India25.6%
🇨🇦 Canada20.5%
🇸🇻 El Salvador8.6%
🇦🇷 Argentina4.9%
Top 5 of 18 shown
Web traffic by country
96K monthly visits
across markets
🇺🇸 United States28.6%
🇮🇳 India9.3%
🇨🇦 Canada6.1%
🇬🇧 United Kingdom4.6%
🇦🇺 Australia4.4%
Top 5 markets shown

Patent intelligence

$1M patent portfolio · 16 active families

Estimated portfolio value
$1M
0.09% of valuation · 1.6× smaller than top peer Constant Contact ($2M)
16 active patent families
Where AppDirect innovates AuthorizationComputer securityData scienceDatabaseIdenticon

Where AppDirect concentrates vs peers

Each axis is a top-10 topic across AppDirect and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

AppDirect's 17 investments and acquisitions.

Every disclosed deal where AppDirect appeared as a backer or acquirer, 2012–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

17 deals across AppDirect's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where AppDirect deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        AppDirect's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        17 of 17 deals

        Market sentiment

        What the market is saying about AppDirect

        An AI-synthesized read of the highest-engagement posts about AppDirect on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See AppDirect on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.