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AppDirect

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B2B subscription commerce platform for technology services.

San Francisco, United StatesFounded 2009eCommerce & Marketplaces
Valuation $1–2.5B Last recorded · 2026
Revenue $100–500M Latest reported FY
Headcount 1–2k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for AppDirect and the history behind them.

At a glance

Founded
2009
Headquarters
San Francisco, United States
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series B and later6 investors entered at this stage

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

20% Founders

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Talent

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Employees mapped 1,150 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 21 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 12 startups shown

Former AppDirect employees who went on to found companies, sorted by Dealroom signal score.

FaireEst. 2017
MRMax RhodesUnited States
Signal score93
testRigorEst. 2015
Artem GolubevUnited States
Signal score89
LandbaseEst. 2023
Raheem SyedUnited States
Signal score80
OctarineEst. 2017
GAGil ArditiUnited States
Signal score72
MentessaEst. 2019
Andrey AndreevGermany
Signal score70
7 more alumni-founded companies in this previewBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
18 countries with
team presence
🇺🇸 United States35.2%
🇮🇳 India25.6%
🇨🇦 Canada20.5%
🇸🇻 El Salvador8.6%
🇦🇷 Argentina4.9%
Top 5 of 18 shown
Web traffic by country
96K monthly visits
across markets
🇺🇸 United States28.6%
🇮🇳 India9.3%
🇨🇦 Canada6.1%
🇬🇧 United Kingdom4.6%
🇦🇺 Australia4.4%
Top 5 markets shown

Patents

Estimated portfolio value
$1M

16 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Investments and acquisitions

Disclosed deals where AppDirect was the backer or acquirer, 2012–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

17 deals across AppDirect's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Where AppDirect deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        AppDirect's portfolio, mapped.

        Stage
        Period
        17 of 17 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about AppDirect on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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