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Power Law company profile

AppDirect

eCommerce & Marketplaces · San Francisco, United States · Founded 2009 Unicorn

B2B subscription commerce platform for technology services.

Valuation
$1–2.5B
Latest valuation · 2026
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Revenue
$100–500M
Latest reported FY
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Headcount
1–2k
Current team size
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Investors

7 investors on AppDirect's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series B+ 6 investors entered at this stage
Desmarais Group
CDPQ
Mithril
StarVest Partners
JP Morgan
Foundry

Ownership

Who owns AppDirect

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

20% Founders

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where AppDirect has talent and traffic

Workforce by country
18 countries with
team presence
🇺🇸 United States35.2%
🇮🇳 India25.6%
🇨🇦 Canada20.5%
🇸🇻 El Salvador8.6%
🇦🇷 Argentina4.9%
Top 5 of 18 shown
Web traffic by country
81K monthly visits
across markets
🇺🇸 United States33.1%
🇨🇦 Canada11%
🇮🇳 India8.6%
🇬🇧 United Kingdom4.8%
🇳🇱 Netherlands3.3%
Top 5 markets shown

Talent graph

The shape of AppDirect's talent

Dealroom maps AppDirect's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

21 standout operatorsDealroom-flagged across the org
2 AI specialistspinpointed by name
1,143 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock AppDirect's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$1M patent portfolio · 12 active families

Estimated portfolio value
$1M
0.08% of valuation · 1.9× smaller than top peer Constant Contact ($2M)
12 active patent families
Where AppDirect innovates World Wide WebIdenticonMachine-readable mediumUnique identifierComputer security

Where AppDirect concentrates vs peers

Each axis is a top-10 topic across AppDirect and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Capital deployed

AppDirect's 17 investments and acquisitions.

Every disclosed deal where AppDirect appeared as a backer or acquirer, 2012–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

17 deals across AppDirect's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        01 · Deployment strategy vs peers

        Where AppDirect deploys vs peers

        Each axis is a Dealroom topic tag — picked from the cluster's most-tagged themes. Values are normalized per axis: the peer with the highest tag-coverage on that axis sits at the edge, others scale relative to them. Toggle between M&A, venture, or both.

        Compare against

        02 · Portfolio market map

        AppDirect's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        17 of 17 deals

        Market sentiment

        What the market is saying about AppDirect

        An AI-synthesized read of the highest-engagement posts about AppDirect on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See AppDirect on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.