Appcoach

About Appcoach

Appcoach, legally registered as Shanghai An Pu Information Technology Co., Ltd., was established in 2014 and operates from its headquarters in Shanghai, China. The company functions as a technology-driven global mobile performance marketing agency. It provides advertisers with comprehensive mobile marketing solutions, integrating global media resources to achieve specific marketing objectives. The firm's business model is centered on offering tailored marketing strategies, media portfolio management, localized creative services, and real-time campaign monitoring and optimization. This approach is designed to help clients efficiently acquire high-quality target users in the global mobile market, thereby maximizing their return on investment.

The company's clientele spans various sectors, including gaming, e-commerce, lifestyle, and utilities. Appcoach assists these clients with user acquisition strategies, mobile media planning and purchasing, search and social media optimization, and creative localization. Its service suite is built upon proprietary technology products such as Market, Ultron, Butterfly, and the Appcoach Supply-Side Platform (SSP), which are engineered to expand clients' global brand presence and user base while helping developers maximize revenue monetization. By integrating resources from search networks, display ad networks, social media, and local media, Appcoach facilitates access to the global mobile user market.

A significant milestone in the company's history was securing $10 million in a Series A funding round in September 2015, led by Yonghua Capital. This capital was intended to further the development of its mobile advertising platform. Public records identify Wang Jian as the legal representative of the company. While Appcoach maintains its primary base in Shanghai, it has also established a presence in other locations to support its global operations.