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AppCard
AppCard offers a cloud-based platform that combines a multi-tier loyalty program with actionable data analysis reports and business intelligence insights to make the personalization of offers and…
About AppCard
AppCard operates a data-driven loyalty and marketing platform for retailers. The company primarily serves businesses in the retail sector, such as grocery stores and franchises, enabling them to engage with their customers.
The core of its business model is a SaaS platform that uses artificial intelligence and machine learning to analyze customer transaction data in real-time. This allows businesses to create personalized marketing campaigns, offer digital coupons, and manage loyalty programs. By capturing and analyzing shopper data, the platform provides actionable insights for customer retention and targeted promotions.
Revenue is likely generated through subscription fees from retailers using the platform. The service is designed to be customizable, allowing individual franchise owners or store managers to tailor marketing efforts to their specific needs through features like behavior triggers and do-it-yourself campaign builders.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 123
- Open positions
- None listed
- Dealroom signal
- 79.4/100
- Sub-industry
- Marketing Analytics
- Sector
- AI, Analytics, Retail, Business Intelligence, User Behavior, Point of Sale, Cloud-Based, Loyalty Program
- Technology
- Artificial Intelligence, Big Data, Machine Learning, Nanotech
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 2 companies, latest Jan 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Feb 2016 | $20M | $80M | Founders Fund · Innovation Endeavors · PLDT | ↗ |
| SERIES A✓Equity / VC | Jan 2013 | $6.5M | $26M | AME Cloud Ventures · Simon Levene · Founders Fund · Innovation Endeavors | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for AppCard is 630K monthly website visits, up 1.6% over the last three months. AppCard's team grew 13.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ShoptocookBuffalo, United StatesShoptoCook, Inc. is a leader in digital marketing and content management systems for grocery retailers, providing stores with an advertising edge through the use of new and existing technologies
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ProLogic Retail ServicesDelray Beach, United StatesLoyalty and customer relationship marketing services for the grocery industry
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
AME Cloud Ventures
Simon Levene
Founders Fund
Innovation Endeavors
PLDT
Other known investors1 additional known investor
Toby Coppel
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about AppCard on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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