A
AppCard
AI · New York City, United States · Founded 2011
AppCard offers a cloud-based platform that combines a multi-tier loyalty program with actionable data analysis reports and business intelligence insights to make the personalization of offers and… MoreLess
AppCard operates a data-driven loyalty and marketing platform for retailers. The company primarily serves businesses in the retail sector, such as grocery stores and franchises, enabling them to engage with their customers.
The core of its business model is a SaaS platform that uses artificial intelligence and machine learning to analyze customer transaction data in real-time. This allows businesses to create personalized marketing campaigns, offer digital coupons, and manage loyalty programs. By capturing and analyzing shopper data, the platform provides actionable insights for customer retention and targeted promotions.
Revenue is likely generated through subscription fees from retailers using the platform. The service is designed to be customizable, allowing individual franchise owners or store managers to tailor marketing efforts to their specific needs through features like behavior triggers and do-it-yourself campaign builders.
Keywords: loyalty platform, personalized marketing, customer retention, data analytics, retail technology, digital coupons, AI marketing, shopper data, grocery tech, franchise solutions
Company overview
AppCard company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2011
- Headquarters
- New York City, United States
- Employees
- 123
- Open positions
- None listed
- Dealroom signal
- 79.4
- Investment activity
- 2 companies · latest Jan 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
AppCard funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Feb 2016 | $20M | $80M | Founders Fund · Innovation Endeavors · PLDT | ↗ |
| SERIES A✓Equity / VC | Jan 2013 | $6.5M | $26M | AME Cloud Ventures · Simon Levene · Founders Fund · Innovation Endeavors | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $15M | 0% | 125 |
| 2025 | $15M | 0% | 108 |
| 2024 | $15M | 0% | 98 |
| 2023 | $15M | +86.5% | 85 |
| 2022 | $7.9M | 0% | 69 |
| 2021 | $7.9M | -4.5% | 66 |
| 2020 | $8.3M | — | 64 |
Growth signals
AppCard website traffic
Latest recorded traffic for AppCard is 630K monthly website visits, up 1.6% over the last three months. AppCard's team grew 13.9% over the past year.
Comparisons
AppCard compared with similar companies
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Capital deployed
AppCard investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
ShoptocookBuffalo, United StatesShoptoCook, Inc. is a leader in digital marketing and content management systems for grocery retailers, providing stores with an advertising edge through the use of new and existing technologies
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ProLogic Retail ServicesDelray Beach, United StatesLoyalty and customer relationship marketing services for the grocery industry
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Talent graph
AppCard's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where AppCard has talent and traffic
team presence
In the news
Latest news about AppCard
Recent press, funding announcements, and product moves mentioning AppCard — open to read from the original sources.
Market sentiment
What the market is saying about AppCard
An AI-synthesized read of the highest-engagement posts about AppCard on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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