ANXIN

About ANXIN

ANXIN Group (axhome.com.cn), legally known as Shanghai Ruixu Enterprise Management Co., Ltd., operates as a comprehensive service platform for corporate employee accommodation in China. The company was established by Xu Zaoxia, who, after a decade of experience in hospital management as a head nurse, was motivated to enter the real estate sector. Her direction changed in 2013 upon witnessing the squalid and hazardous living conditions of workers in shared housing in Shanghai, which prompted her to found ANXIN in 2014. The first location opened in Shanghai in January 2014.

The firm primarily serves corporations by offering a B2B solution for their employees' housing needs, addressing challenges such as recruitment and retention by providing quality living spaces. Revenue is generated through providing these accommodation services to corporate clients. The business model is centered on offering a tiered range of housing products tailored to different employee levels, from blue-collar staff to senior management. This approach helps client companies enhance their employer brand and employee satisfaction.

ANXIN's service portfolio includes several product lines. "Anxin Apartment" and "Anxin Youth Community" provide shared, dormitory-style living with full amenities for general staff. For mid-level employees, the "Anxin Meiyu" brand offers private, more comfortable apartments. For senior executives and business travelers, "Yueting" provides high-end, hotel-style serviced apartments. The company also extends its services to university campuses with specialized dormitory management solutions and has a human resources arm, "Haipin," which integrates recruitment with accommodation services. A key aspect of ANXIN's offering is its standardized operational excellence, encapsulated by its motto to benchmark safety against schools, hygiene against hospitals, and service against hotels. The company has expanded its operations to over 38 cities, managing more than 220 communities and serving over 2,000 corporate clients.