COMPANY PROFILE

Anomalie

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Designs and sells custom wedding gowns

San Francisco, United StatesFounded 2016Fashion

Valuation $50–100M Last recorded · 2019

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Anomalie

Anomalie specializes in creating custom online wedding dresses, catering primarily to brides seeking a unique and personalized bridal experience. Operating in the wedding apparel market, Anomalie offers a bespoke service where clients collaborate with dedicated design stylists to bring their dream wedding dress to life. The business model revolves around direct-to-consumer sales, with dresses starting at $1399. Anomalie generates revenue through the sale of these custom dresses and additional design services. The company leverages an online platform to reach a broad audience, providing a convenient and tailored shopping experience. Key features include the use of FitKit technology for better dress fitting and a comprehensive design process that ensures each dress is one-of-a-kind.

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At a glance

Status: Acquired
Founded: 2016
Headquarters: San Francisco, United States
Employees: 5
Open positions: None listed
Dealroom signal: 60.4/100
Industry: Fashion
Sub-industry: Apparel, Luxury
Sector: Fashion, Wedding, Direct-to-Consumer, Hard Tech
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	May 2022	$0	—	David's Bridal	↗
SERIES A✓Equity / VC	Jun 2019	$14M	$54M	Goodwater Capital	—

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Growth signals

Anomalie website traffic

Latest recorded traffic for Anomalie is 3.1K monthly website visits, up 384.4% over the last three months. Anomalie's team declined 28.6% over the past year.

Latest monthly visits3.1K 3-month web change+384.4% 1-year team growth-28.6%

Monthly website visitsOct 2017–Jan 2026

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