COMPANY PROFILE

American Giant

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An American menswear brand focused on manufacturing and retailing apparel

San Francisco, United StatesFounded 2011Fashion

Valuation $50–100M Last recorded · 2022

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About American Giant

American Giant is a premium apparel company specializing in American-made clothing, ensuring a 100% USA supply chain from raw materials to finished products. The company serves consumers who value high-quality, durable clothing and are conscious of supporting domestic manufacturing. Operating in the apparel and activewear market, American Giant's business model focuses on direct-to-consumer sales through its online platform and select retail locations. Revenue is generated through the sale of a wide range of men's and women's clothing, including sweatshirts, T-shirts, pants, and accessories. By emphasizing American craftsmanship and sustainability, the company aims to bring manufacturing jobs back to the United States and offer products that stand the test of time.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2011
Headquarters: San Francisco, United States
Employees: 49
Open positions: None listed
Dealroom signal: 81.6/100
Industry: Fashion
Sub-industry: Apparel
Sector: Fashion, Retail, Direct-to-Consumer, Hard Tech
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn X

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News, research, reports and resources connected to this company by Dealroom

Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VC✓Equity / VC	Jun 2022	$13M	$50M	Undisclosed	↗
EARLY VCEquity / VC	Dec 2018	$9.3M	$37M	Undisclosed	—

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Growth signals

American Giant website traffic

Latest recorded traffic for American Giant is 230K monthly website visits, down 14.8% over the last three months. American Giant's team grew 6.5% over the past year.

Latest monthly visits230K 3-month web change-14.8% 1-year team growth+6.5%

Monthly website visitsApr 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Store LeaderBrooklyn, New York, United States, Northern America, Americas · Sales · Sep 6, 2026

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Closest operating peers by Dealroom taxonomy

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