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Amplero

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Amplero leverages machine learning and adaptive experimentation to enable marketers to achieve what's not humanly possible!

Seattle, United StatesFounded 2016Marketing
Valuation $100–250M Last recorded · 2017
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Amplero and the history behind them.

About Amplero

Amplero operates in the marketing technology sector, focusing on AI-driven marketing automation solutions. The company serves retailers looking to enhance their omnichannel customer experiences by leveraging artificial intelligence to create personalized customer journeys. Amplero's platform automatically generates thousands of micro-segments and determines the most compelling messages for each segment, all aligned with the business goals of its clients. This allows retailers to adapt to the increasingly complex shopping preferences of modern consumers, including the influential Gen Z demographic. Amplero's business model is based on a subscription service, where clients pay for access to its AI-powered marketing tools. The company makes money through these subscription fees, providing continuous updates and support to its clients. Amplero's market includes mid to large-sized retail businesses that aim to improve customer engagement and drive sales through personalized marketing strategies.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2016
Headquarters
Seattle, United States
Employees
2
Open positions
None listed
Dealroom signal
59.2/100
Industry
Marketing
Sub-industry
Marketing Analytics, CRM & Sales
Sector
Marketing, Testing, Core AI, Hard Tech, AI Applications, DT and LS
Technology
Artificial Intelligence, Deep Tech, Machine Learning, Nanotech
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit May 2020 $0 — Novantas —
SERIES B✓Equity / VC Aug 2017 $18M $70M Ignition Partners · Greycroft Partners —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Amplero website traffic

Latest recorded traffic for Amplero is 150 monthly website visits, down 80.8% over the last three months. Amplero's team grew 0% over the past year.

Latest monthly visits150 3-month web change-80.8% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A6 investors entered at this stage

Other known investors4 additional known investors

  • Novantas
  • Matt Abrams
  • Puget Sound Venture Club
  • Wildcat
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Seattle HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Amplero on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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