A
Amobee
Marketing · Redwood City, United States · Founded 2005
A global digital marketing technology company and a wholly owned subsidiary of Singtel MoreLess
Amobee is a digital advertising technology company that helps brands, agencies, and media companies optimize their advertising campaigns across various platforms. The company operates in the ad tech (advertising technology) market, which involves using software and tools to manage and analyze digital advertising campaigns.
Amobee's primary clients include large brands, advertising agencies, and media companies. These clients use Amobee's technology to reach their target audiences more effectively and efficiently. The company offers a range of services, including data analytics, media planning, and campaign management. This means they help their clients understand their audience better, plan where to place ads, and manage the entire process of running an ad campaign.
The business model of Amobee revolves around providing a comprehensive advertising platform that integrates various forms of media, including linear TV (traditional TV) and digital media (online ads). This integration allows advertisers to have a unified view of their campaigns and make data-driven decisions. Amobee makes money by charging clients for using its platform and services. This can include fees for accessing their software, as well as additional charges for premium services like advanced data analytics and personalized campaign strategies.
Amobee's market is highly competitive, with many companies vying for a share of the digital advertising space. However, Amobee differentiates itself by offering a converged solution that combines traditional and digital media, providing a more holistic approach to advertising. This is particularly valuable in today's market, where consumer behavior is fragmented across multiple channels and devices.
In summary, Amobee is a key player in the ad tech industry, helping brands and media companies optimize their advertising efforts through a unified platform that combines data analytics and media planning. They serve large brands, advertising agencies, and media companies, making money through platform usage fees and premium services.
Keywords: digital advertising, ad tech, media planning, data analytics, campaign management, brands, agencies, media companies, converged solution, unified platform.
Company overview
Amobee company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2005
- Headquarters
- Redwood City, United States
- Employees
- 169
- Open positions
- None listed
- Dealroom signal
- 62.6
- Investment activity
- 7 companies · latest Feb 2017
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Amobee funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jul 2022 | $239M | $239M | Tremor International | ↗ |
| SERIES DOther financing | Jul 2013 | $2M | $8M | Undisclosed | — |
| SERIES DOther financing | Oct 2012 | $1.3M | $5.2M | Undisclosed | — |
| ACQUISITIONOther financing | Mar 2012 | $321M | — | SingTel | — |
| SERIES DOther financing | Mar 2011 | $18M | $72M | Telefónica Innovation Ventures | — |
| EARLY VCOther financing | Oct 2009 | Undisclosed | — | ||
| SERIES COther financing | Jul 2009 | Undisclosed | — | ||
| SERIES COther financing | Aug 2008 | Accel · Sequoia · Motorola Solutions · Telefónica Innovation Ventures | — | ||
| SERIES BOther financing | Nov 2007 | Vodafone · Telefónica Innovation Ventures | — | ||
| SERIES BOther financing | Aug 2007 | Lehman Brothers · Viola Ventures | — |
Growth signals
Amobee website traffic
Latest recorded traffic for Amobee is 22K monthly website visits, up 69.2% over the last three months. Amobee's team declined 78.8% over the past year.
Comparisons
Amobee compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Amobee investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
TurnRedwood City, United StatesDevelops and provides an advertising technology platform for marketers, brands, and agencies
$310Mvaluation
Adconion DirectSanta Monica, United StatesMarketing agency that focused on brand intelligence
→
KonteraFoster City, United StatesContextual advertising and content intelligence marketing platform
$150Mvaluation
AdconionSanta Monica, United StatesLargest independent global audience and content network. Also big in e-mail marketing
$235Mvaluation
Gradient XSanta Monica, United StatesProgrammatic marketing platform enabling advertisers to capitalize on the potential of mobile media
$15Mvaluation
AD
AdJitsuPalo Alto, United States3d technology-based advertising company that enables its users to touch objects and explore them
→
Ringring MediaLondon, United KingdomMobile advertising agency that manages campaigns for clients on every continent
$20Mvaluation
Talent graph
Amobee's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Amobee has talent and traffic
team presence
In the news
Latest news about Amobee
Recent press, funding announcements, and product moves mentioning Amobee — open to read from the original sources.
Market sentiment
What the market is saying about Amobee
An AI-synthesized read of the highest-engagement posts about Amobee on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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