Altitude Digital

Altitude Digital, founded in 2009 by serial entrepreneur Jeremy Ostermiller, established itself as a significant player in the advertising technology space from its headquarters in Denver, Colorado. Ostermiller, a recognized figure in the entrepreneurial community with accolades such as the Ernst & Young Entrepreneur of the Year award, started the company with a mere $500, scaling it into a rapidly growing digital media enterprise. His journey reflects a passion for identifying and building solutions in complex, underserved markets, a drive that propelled Altitude Digital's growth.

The company operated as a programmatic video technology firm, centered on its proprietary Altitude ARENA® platform. This self-service, white-label Supply-Side Platform (SSP) was engineered to provide online publishers with direct control over their desktop and mobile video advertising inventory. The primary clients were publishers seeking to maximize revenue by optimizing their ad space and advertisers aiming to connect with targeted audiences. By offering tools for transparent pricing, real-time insights, and management of both direct and exchange buyers, the platform enabled publishers to enhance yield and streamline operations. A key feature was its pre-opportunity viewability targeting, which allowed advertisers to bid specifically on impressions confirmed to be in-view, thereby reducing wasted ad spend and improving campaign effectiveness for advertisers while increasing the value of inventory for publishers.

Altitude Digital's business model was rooted in providing technology that facilitated the buying and selling of programmatic video advertising. The company processed a significant volume of impressions, reaching 15 billion per month at one point, showcasing its scale within the ad-tech landscape. The firm's growth was fueled by several funding rounds, including debt financing and venture capital from investors like Mercato Partners, Cypress Growth Capital, and Silicon Valley Bank, accumulating over $59 million. This capital supported expansion, including plans to enter the European market and enhance its data infrastructure. In August 2017, Altitude Digital merged with Genesis Media, a publisher analytics and data science company. The merger aimed to create a comprehensive platform by combining Altitude's programmatic video SSP with Genesis Media's content analytics, offering publishers a unified system to analyze audience engagement and monetize their inventory more intelligently. The combined entity continued under the Genesis Media name.

Keywords: Altitude Digital, Jeremy Ostermiller, programmatic video, Supply-Side Platform, SSP, ad tech, video advertising, Altitude ARENA, publisher monetization, viewability, online advertising, yield optimization, Genesis Media, ad inventory management, mobile advertising, desktop video, real-time bidding, ad exchange, digital media technology, ad campaign optimization