Aive

About Aive

Aive SAS positions itself as a specialized B2B software-as-a-service (SaaS) provider focused on automating video post-production for large-scale enterprises. The company was established in 2019 by Olivier Reynaud and Rudy Lellouche, veterans of the AdTech industry. Their direct experience with the inefficiencies and repetitive labor involved in adapting video content for multiple platforms at their previous companies, Teads and Adyoulike respectively, served as the catalyst for Aive's creation. Reynaud, a serial entrepreneur who previously co-founded global video advertising leader Teads, brings a marketing and creative perspective, while Lellouche provides the engineering and technology background.

The firm operates in the creative automation and MarTech markets, generating revenue through subscriptions to its cloud-based platform. Aive targets global brands, advertising agencies, and media companies, counting entities like LVMH, Stellantis, Publicis, and L'Oréal among its clients. The core of Aive's offering is its proprietary Multimodal Generative Technology (MGT). This system is engineered not to create new content from scratch, but to transform existing videos into structured data. By combining analytical AI, generative AI, and genetic algorithms, the platform analyzes video components such as visuals, dialogue, and motion to automate the creation of thousands of variations from a single source video. This allows clients to rapidly adapt content for different formats (e.g., vertical for TikTok), lengths, languages, and marketing objectives, significantly reducing the manual workload that creative professionals face.

Functionally, the platform acts as a creative AI co-pilot, enabling users to perform tasks like intelligent clipping, automated subtitling and translation, and reformatting, all while ensuring brand consistency. The system can generate up to 100,000 backend variations from a single prompt and evaluates them against marketing KPIs to recommend the best performers. A key milestone for the Paris-based startup was securing €12 million in a Series A funding round in June 2025, led by Invus. This capital is earmarked for international expansion, particularly in the U.S. market where it already generates 15% of its revenue, and to triple its workforce by the end of 2026.