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Aiming
Assistance with the planning, production, and development of online games
About Aiming
Aiming Inc. is a publicly traded Japanese company specializing in the planning, production, development, and operation of online games. Founded in May 2011 by CEO Tadashi Shiiba, the company was established with a significant portion of the staff and business from Shiiba's previous company, ONE-UP. Shiiba brought extensive experience to Aiming, having started his career at Tecmo in 1997 and later contributing to the success of major free-to-play online games like "REDSTONE" at GameOn and browser games such as "Browser Sangokushi" at ONE-UP. This deep industry background, shared by the executive team, forms a core strength, enabling the company to navigate the evolving online game landscape.
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The company's business model is centered on the freemium approach, where games are free to download and play, with revenue generated from in-game purchases of items. It operates primarily in the mobile gaming market for smartphones but also develops for PCs and consoles, distributing its titles through platforms like Apple's App Store and Google Play. Aiming pursues two main strategies: distributing its own self-developed games and undertaking contract work to plan, develop, and operate games for other distributors. A key milestone was the company's IPO on the Mothers market of the Tokyo Stock Exchange in March 2015. Throughout its history, Aiming has formed strategic partnerships with major industry players, including Marvelous Inc., SEGA Networks, and Tencent, to facilitate mutual title distribution and development.
Aiming's portfolio includes several successful titles that have marked significant achievements in the Japanese online game market. Its first major hit was the smartphone version of "Logres of Swords and Sorcery: Goddess of Ancient," which became a top-grossing app. Other notable releases include "Caravan Stories," a large-scale 3D MMORPG, and the highly successful "Dragon Quest Tact," co-developed with Square Enix. The company continues to release new games based on popular anime and manga licenses, such as "The Eminence in Shadow: Master of Garden" and "Is It Wrong to Try to Pick Up Girls in a Dungeon?: Battle Chronicle," which cater to a global audience. Headquartered in Tokyo, Japan, Aiming has also established international studios to support its development and art design capabilities.
At a glance
- Founded
- 2011
- Headquarters
- Tokyo, Japan
- Listing
- IPO 2015
- Sector
- Consumer Services
- Power Law
- Thoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning Aiming.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
- NCNissei Capital
Series A6 investors entered at this stage
Marvelousgames
Sega
Mitsubishi UFJ Capital
Tencent
Mizuho Capital
Z Venture Capital
Series B and later1 investor entered at this stage
Colopl
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
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