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Agrofy

eCommerce & Marketplaces · Rosario, Argentina · Founded 2015

Agrofy operates as a comprehensive online marketplace and digital ecosystem tailored for the agribusiness sector in Latin America. Founded in 2015 by Maximiliano Landrein and Alejandro Larosa, the company is headquartered in Rosario, Argentina, a significant hub for the country's agricultural industry. The founders brought extensive experience to the venture, having previously established fyo.com, one of the first online platforms for grain sales in 1999. That earlier enterprise provided them with deep insights into the intersection of agriculture and technology, which they leveraged to build Agrofy. The company's core business is its digital marketplace, which connects the entire agricultural value chain, from producers to manufacturers and distributors. The platform facilitates the buying and selling of a wide array of products, including agricultural inputs like seeds and fertilizers, new and used machinery, vehicles, land, and tools. Agrofy's business model is designed to enhance the efficiency of the existing supply chain rather than disintermediating it, working with established vendors to digitize their offerings. Initially, revenue was generated through membership fees charged to vendors for listing products, with plans to incorporate transaction-based fees. Expanding beyond a simple marketplace, Agrofy has evolved into an 'agfintech' by integrating financial services. This includes Agrofy Pay, a digital wallet, and Agrofy Credits, which offers loans and financing solutions to producers directly through the platform. This financial arm addresses a critical need for accessible financial services among farmers, streamlining transactions and investment in their operations. The company also operates Agrofy News, a media platform providing specialized industry news and real-time commodity pricing, which helps to attract and retain a large user base. The firm has seen significant investor interest, raising a total of $66 million over several funding rounds, with its Series C in December 2021 bringing in $30 million. This capital has been directed towards strengthening its e-commerce platform, expanding its financial products, and growing its presence in key markets like Brazil. Agrofy operates in multiple Latin American countries, including Argentina, Brazil, Colombia, Peru, Chile, and Uruguay. Keywords: agribusiness marketplace, agfintech, online farm inputs, agricultural ecommerce, digital agriculture, Latin America, farm machinery, agricultural finance, crop inputs, agtech platform