Agrible

About Agrible

Agrible was a digital agriculture company that provided predictive analytics, on-farm advisory tools, and sustainability tracking for the agriculture industry. Founded in 2012 by University of Illinois alumni Chris Harbourt, Paul Miller, and Bill Northcott, the company originated as Ag Informatics and was incubated at the EnterpriseWorks incubator in the University of Illinois Research Park. Chris Harbourt, who holds a PhD in agricultural engineering, had prior experience as a Principal and VP at Waterborne Environmental, a consulting firm specializing in agricultural studies.

The company developed a suite of digital products designed to provide growers with actionable insights. Its core platform, Morning Farm Report®, delivered field-level forecasts and data on yield predictions, nutrient availability, fieldwork timing, and spraying conditions. Other tools included Spray Smart®, Nutrient Engine, and Find My Seed®. Agrible's business model served a range of clients, from individual growers to large food and beverage companies like General Mills, Anheuser-Busch InBev, and Frito Lay, who used the platform for sustainability tracking and to measure the environmental impact of their supply chains. The company provided its services through free and subscription-based accounts.

Agrible raised over $14.4 million in funding through multiple rounds, with investors including Serra Ventures, Archer Daniels Midland (ADM), and Maumee Ventures. After a period of significant growth, Agrible was acquired by Nutrien Ltd. for $63 million in July 2018. The acquisition was part of Nutrien's strategy to enhance its digital agriculture capabilities and integrate Agrible's tools into its Nutrien Ag Solutions platform. At the time of the acquisition, Agrible had approximately 55 employees and its platform was used by around 17,000 growers representing about 11 million acres.