Adroit Worldwide Media

AWM's business model centers on providing a suite of hardware and software products to retailers, CPG brands, and other sectors like healthcare to enhance operational efficiency and customer engagement. The company generates revenue through the sale and licensing of its technologies. Its client base ranges from major retailers and brands to facilities requiring automated inventory management, like hospitals and industrial storerooms. A significant milestone was the closing of an $11 million Series A funding round led by Impact Venture Capital to accelerate growth and global expansion. As of July 2024, the company has raised a total of $45.1M over 9 rounds.

The company's product ecosystem is built on a foundation of artificial intelligence, computer vision, and machine learning. Key offerings include AWM Frictionless™, a cashierless checkout system that allows shoppers to walk out with items and be charged automatically, similar to Amazon Go. Another core product is the Automated Inventory Intelligence (Aii®), which tracks on-shelf inventory in real-time with over 95% accuracy, sending alerts for low stock or misplaced items. This is often paired with their Smart Shelf technology, which features dynamic LED displays for targeted advertising and pricing adjustments based on shopper proximity or demographics. The system can distinguish between a nearby customer to show pricing and a distant one to display promotional content. This integrated platform allows retailers to gain insights into shopper behavior, optimize planograms, reduce waste, and open new revenue channels through in-store ad sales.