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Adap.tv
Marketing · New York City, United States · Founded 2006
Programmatic video advertising platform for brands and publishers MoreLess
Adap.tv was a programmatic video advertising platform founded in 2006 by Amir Ashkenazi and Teg Grenager. Ashkenazi, an entrepreneur who previously co-founded and served as CTO of Shopping.com, led Adap.tv as its CEO. Grenager, also a co-founder, served as the Chief Product Officer. The company was established to automate the buying and selling of video advertising across multiple screens, including web, mobile, and television.
The firm's core technology, a video intelligence platform named Pathway, provided tools for brands, agencies, and publishers to plan, execute, and measure video ad campaigns programmatically. This included solutions for real-time bidding (RTB), audience targeting, campaign management, and analytics. The platform operated through two main units: the Adap.tv Platform, offering automated ad trading solutions, and the Adap.tv Marketplace, which functioned as a large-scale exchange for video ad inventory. The business model focused on providing a unified, efficient marketplace to connect advertisers seeking to place video ads with publishers looking to monetize their content.
In August 2013, AOL announced its acquisition of Adap.tv for $405 million, a deal comprising $322 million in cash and $83 million in AOL stock. This marked AOL's largest acquisition under then-CEO Tim Armstrong and was aimed at creating a leading end-to-end video advertising stack. Following the acquisition, Adap.tv initially operated as an independent division within AOL's video organization before its technology was integrated into AOL's broader advertising platforms, specifically ONE by AOL. This integration eventually became part of Verizon Media and later Yahoo's advertising division after subsequent corporate acquisitions.
Keywords: programmatic video advertising, ad tech, video ad exchange, real-time bidding, digital video advertising, ad platform, demand-side platform, supply-side platform, AOL, Amir Ashkenazi, Teg Grenager, ONE by AOL, ad marketplace, video monetization, campaign management, audience targeting, cross-screen advertising, online advertising, video intelligence, ad serving
Company overview
Adap.tv company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2006
- Headquarters
- New York City, United States
- Employees
- 46
- Open positions
- None listed
- Dealroom signal
- 58.1
Valuation & funding
Adap.tv funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2013 | $0 | — | Undisclosed | — |
| SERIES C✓Equity / VC | Mar 2011 | $20M | $80M | Bessemer Venture Partners · Redpoint · Spark Capital | — |
| EARLY VC✓Equity / VC | Oct 2010 | $4.5M | $18M | Undisclosed | — |
| SERIES B✓Equity / VC | Sep 2008 | $13M | $52M | Spark Capital | — |
| SERIES A✓Equity / VC | Aug 2007 | $10M | $40M | Redpoint · Gemini Israel Ventures | — |
| SEED✓Equity / VC | Feb 2007 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $33M | 0% | 46 |
| 2025 | $33M | 0% | 46 |
| 2024 | $33M | 0% | 47 |
| 2023 | $33M | 0% | 47 |
| 2022 | $33M | 0% | 47 |
| 2021 | $33M | 0% | 50 |
| 2020 | $33M | — | 50 |
Growth signals
Adap.tv website traffic
Latest recorded traffic for Adap.tv is 270 monthly website visits, down 25% over the last three months. Adap.tv's team grew 0% over the past year.
Comparisons
Adap.tv compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Adap.tv's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Adap.tv has talent and traffic
In the news
Latest news about Adap.tv
Recent press, funding announcements, and product moves mentioning Adap.tv — open to read from the original sources.
Market sentiment
What the market is saying about Adap.tv
An AI-synthesized read of the highest-engagement posts about Adap.tv on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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