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Adap.tv
Programmatic video advertising platform for brands and publishers
About Adap.tv
Adap.tv was a programmatic video advertising platform founded in 2006 by Amir Ashkenazi and Teg Grenager. Ashkenazi, an entrepreneur who previously co-founded and served as CTO of Shopping.com, led Adap.tv as its CEO. Grenager, also a co-founder, served as the Chief Product Officer. The company was established to automate the buying and selling of video advertising across multiple screens, including web, mobile, and television.
The firm's core technology, a video intelligence platform named Pathway, provided tools for brands, agencies, and publishers to plan, execute, and measure video ad campaigns programmatically. This included solutions for real-time bidding (RTB), audience targeting, campaign management, and analytics. The platform operated through two main units: the Adap.tv Platform, offering automated ad trading solutions, and the Adap.tv Marketplace, which functioned as a large-scale exchange for video ad inventory. The business model focused on providing a unified, efficient marketplace to connect advertisers seeking to place video ads with publishers looking to monetize their content.
In August 2013, AOL announced its acquisition of Adap.tv for $405 million, a deal comprising $322 million in cash and $83 million in AOL stock. This marked AOL's largest acquisition under then-CEO Tim Armstrong and was aimed at creating a leading end-to-end video advertising stack. Following the acquisition, Adap.tv initially operated as an independent division within AOL's video organization before its technology was integrated into AOL's broader advertising platforms, specifically ONE by AOL. This integration eventually became part of Verizon Media and later Yahoo's advertising division after subsequent corporate acquisitions.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2013 | $0 | — | Undisclosed | — |
| SERIES C✓Equity / VC | Mar 2011 | $20M | $80M | Bessemer Venture Partners · Redpoint · Spark Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Adap.tv is 270 monthly website visits, down 25% over the last three months. Adap.tv's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Redpoint
Gemini Israel Ventures
Spark Capital
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Adap.tv on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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