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Acro Aircraft Seating

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Manufactures seats for airplanes

Crawley, United KingdomFounded 2006Aviation
Valuation $50–100M Last recorded · 2017
Revenue <$1M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About Acro Aircraft Seating

Acro Aircraft Seating, established in 2006 by founders Chris Brady, Andy Lawler, and David Starkey, operates as a manufacturer of passenger seats for the global commercial airline industry. The company's business is centered on the design, production, and certification of lightweight and low-maintenance aircraft seating for a range of aircraft, including those from Airbus, Boeing, Saab, and ATR. Acro serves a diverse client base that includes low-cost carriers like Jet2 and Pegasus Airlines, as well as major international airlines such as Air New Zealand and Chinese carriers. Revenue is generated through the sale of these seating products and related services to airlines and original equipment manufacturers (OEMs).

A significant milestone in the company's history was its acquisition in 2017 by Zhejiang Science and Technology Investment Company (ZTC) for £55 million. This acquisition was a strategic move for ZTC's subsidiary, Tiancheng Controls, a vehicle seat manufacturer, to enter the aviation market and provided Acro with substantial capital for international growth, particularly in the Asian market. Following the acquisition, Acro has maintained its operational base in the UK, relocating in late 2020 to a new 100,000 sq ft headquarters in Crick, Northamptonshire, to expand its design, development, and production capabilities. The company has also established a second production facility in Shanghai to directly supply the Asian aviation market.

Acro's product portfolio includes economy class, premium economy, and regional business class seating. A key design feature across its products is the 'Extra-Spatial Design', which incorporates a highly curved composite seatback to increase passenger space, particularly at knee level. Their Series 9 seat, for example, is noted for being lightweight at 7.5 kg per passenger and having a recyclability rate of 98.83%. Products like the Series 6 offer variants for long-haul and low-cost carrier configurations, while the Series 7 provides a modular design for business class. The company recently entered the premium economy segment with its INNOVARES platform, which features a combination of a pivoting seat back and an articulated seat pan to create a 'cradle' effect for enhanced comfort. Acro is an approved line-fit supplier for Airbus and also supports Boeing customers.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2006
Headquarters
Crawley, United Kingdom
Employees
129
Open positions
5
Dealroom signal
35.2/100
Industry
Transportation
Sub-industry
Mobility, Vehicle Production
Sector
Aviation, Aerospace, Aviation and Aerospace, Hard Tech, uk is8 advanced manufacturing
Business model
Manufacturing
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Sep 2017 $73M $73M Zhejiang Tiancheng Controls Co —
GROWTH EQUITY VC✓Equity / VC Nov 2015 $10M — Business Growth Fund —
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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

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Growth signals

Acro Aircraft Seating website traffic

Latest recorded traffic for Acro Aircraft Seating is 2K monthly website visits, down 13% over the last three months. Acro Aircraft Seating's team declined 6.5% over the past year.

Latest monthly visits2K 3-month web change-13% 1-year team growth-6.5%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Business Growth Fund

Other known investors1 additional known investor

  • Zhejiang Tiancheng Controls Co
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇬🇧 United Kingdom96.7%
🇮🇹 Italy1.1%
🇨🇳 China1.1%
🇺🇸 United States1.1%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Acro Aircraft Seating on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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