700Bike

About 700Bike

700Bike, founded in May 2012, is a Beijing-based company that has carved a niche in the urban mobility space. The company was started by Zhang Xiangdong, a cycling enthusiast who left his role as president of the Nasdaq-listed application company, Sungy, to pursue his passion. His journey from a successful internet executive to a bicycle entrepreneur reflects a commitment to blending technology with a traditional mode of transport.

700Bike operates as an internet-first private label, focusing on a new generation of city bicycles. The company’s business model revolves around the design, production, and sale of these bikes, which are targeted at urban consumers who value both style and functionality. It also fosters a lifestyle and sports aesthetic through an online community, creating a space for cycling enthusiasts to connect and share their experiences. This community aspect serves as both a marketing tool and a way to build brand loyalty.

The core products are smart bicycles that integrate technology to enhance the riding experience. A key feature is the embedded digital display on the bikes, which shows riders data such as speed, distance, and ride time. This positions their products beyond simple transportation, offering a more interactive and data-driven approach to cycling. The company aims to provide a solution for city riding that is easier, more intelligent, and more enjoyable.