Entropik Technologies

About Entropik Technologies

Entropik Technologies, established in 2016, operates as an artificial intelligence firm specializing in market research by decoding human emotions. The company was founded by Ranjan Kumar, Lava Kumar, and Bharat Singh Shekhawat. The idea originated from a college project by Ranjan Kumar at IIT Kharagpur, where he researched emotion tech and cognitive science. His professional journey includes roles at ITC, ONGC, and as Head of Business Development at Citrus Payment Solutions, in addition to co-founding other startups. Lava Kumar, with over 18 years in product management at companies like Motorola and Yahoo, brings expertise in building and scaling products. Bharat Singh Shekhawat has a background in computer science and previously founded Bigpaa.

Entropik offers an integrated research platform that provides insights into consumer behavior for over 150 global brands in sectors such as finance, media, consumer goods, and entertainment. The company employs a Software-as-a-Service (SaaS) business model, generating revenue through subscriptions to its platform. This platform integrates quantitative and qualitative research with emotion AI technologies, positioning itself as a comprehensive solution for marketing and product teams. The firm operates globally, with a significant portion of its revenue, approximately 70%, coming from the US and European markets.

The core of Entropik's service is its multimodal AI platform that analyzes consumer emotions through several proprietary technologies, for which it holds 17 patents. These technologies include facial coding to analyze expressions, eye tracking to monitor user attention via heatmaps, and voice AI to assess tonality and sentiment. One of its key products, Affect Lab, combines these technologies to measure emotional and cognitive responses to advertisements, media content, and product designs. The platform, which also supports brainwave mapping, enables brands to conduct consumer research online, measure customer satisfaction, and test user experiences for websites and applications. This allows clients to make more informed, consumer-centric decisions by understanding the subconscious drivers of behavior.