COMPANY PROFILE

52toys

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Animation and Intellectual Property Operator based in Beijing

Dongcheng District, ChinaFounded 2012Consumer Services

Valuation $250–500M Last recorded · 2021

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About 52toys

52TOYS is a collectible toy community that collaborates with some of the world's most pioneering artists and designers to create original and trendy art designer toys. The company operates in the niche market of collectible toys and art, serving a diverse clientele that includes art enthusiasts, collectors, and fans of popular culture. By organizing events like the Prototype Creation Contests and collaborating with well-known franchises such as Ultraman, 52TOYS not only promotes creativity but also pays tribute to classic series beloved by many. The business model revolves around creating limited-edition collectibles, which are sold through various channels including online platforms and specialized events. Revenue is generated through the sale of these exclusive items, as well as through partnerships and licensing agreements with artists and franchises. The company also engages its community through events and contests, fostering a strong and loyal customer base.

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At a glance

Status: Operational
Founded: 2012
Headquarters: Dongcheng District, China
Employees: 40
Open positions: None listed
Dealroom signal: 54.3/100
Industry: Gaming, Kids
Sector: Consumer Services, Consumer Goods, Intellectual Property
Client focus: b2c
Links: Website LinkedIn

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Sep 2021	$62M	$248M	Undisclosed	↗
SECONDARYOther financing	Jul 2020	$1.9M	—	Qiming Venture Partners	—

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Growth signals

52toys website traffic

Latest recorded traffic for 52toys is 5.9K monthly website visits, down 34.4% over the last three months. 52toys's team grew 21.2% over the past year.

Latest monthly visits5.9K 3-month web change-34.4% 1-year team growth+21.2%

Monthly website visitsDec 2018–Jul 2026

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