4inLook

About 4inLook

Established in 2008 and headquartered in Shanghai, China, 4inLook operates as a key player in the personal products industry through its parent company, Shanghai Shihuli Trading Co., Ltd.. The company was founded by Chen Yu to address the growing demand for cosmetic contact lenses in the Chinese market. 4inLook has positioned itself as a developer and operator of an e-commerce platform that specializes in the sale of colored contact lenses and other cosmetic eye products.

The company's business model integrates both online and offline channels. It runs the e-commerce website 4inlook.com, which serves as a major sales platform, and complements this with a physical presence of over 300 franchise chain stores across China. This hybrid approach allows the company to reach a broad consumer base, catering to those who prefer online shopping and those who value in-person retail experiences. Revenue is generated through the direct sale of these products to consumers. The market for colored contact lenses has seen significant growth, with a compound annual growth value of nearly 50 percent between 2019 and 2022, a trend that 4inLook has capitalized on.

4inLook offers a wide array of products, primarily focused on colored contact lenses designed to enhance eye appearance. The product portfolio includes various brands and types, such as daily, bi-weekly, monthly, and yearly disposable lenses, available in a multitude of colors and styles. To attract its target demographic, which largely consists of Millennials and Gen Z, the company employs modern marketing strategies, including collaborations with key opinion leaders (KOLs) on social platforms like Xiaohongshu and Douyin, and co-branding partnerships with popular intellectual properties such as Hello Kitty. The company has successfully raised a total of $73.9 million in funding, with its latest strategic investment of over $14.8 million in January 2023 led by SinoPharm-CICC. This capital is intended to strengthen the company's supply chain, enhance brand building, and drive new product development, particularly in the area of myopia prevention and control.