Meidd

About Meidd

Meidd is a technology company founded in 2014 that provides enterprise services and Software-as-a-Service (SaaS) products specifically for personal skin care and beauty stores. The company is headquartered in Guangzhou, China. Meidd's platform includes an intelligent store management system and marketing tools designed to help retailers connect with consumers. It primarily targets stores in lower-tier cities in China.

The business operates on a multi-faceted model. Its core is a cloud-based enterprise management system, or ERP software, which helps retailers manage their operations, reduce costs, and increase efficiency. Building on its SaaS foundation and leveraging consumer data insights, Meidd expanded into providing supply chain services for beauty products in early 2020, distributing these products to the retailers within its network. By the third quarter of 2021, the company connected over 11,500 beauty stores through its system.

In December 2021, beauty app operator Meitu Inc. increased its stake in Meidd to 63.35%, making Meidd a subsidiary. This acquisition was a strategic move for Meitu to monetize its user base and expand into the business-to-business sector by leveraging Meidd's established network of cosmetic stores. The integration allows for synergies, such as bundling Meitu's AI skin analysis technology (MeituEve) and design tools (Meitu Design Studio) with Meidd's store management system. Meidd has seen significant revenue growth, with an increase of approximately 216% in the second half of 2020 compared to the first half. The company has received investments from firms including Green Pine Capital Partners, Hua Partners, and Fenghou Capital.